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Overview
HIGH PERFORMANCE AD EXPERIENCES
We provide entertainment for everyone.
Our audiences are interacting with the gaming ecosystem both as individuals and through shared experiences. The proliferation of gaming and the massive commercial appeal of our games, means that we have direct access to some of the most valuable consumers in the world.
In this section
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In-Game Advertising
Rewarding user-initiated engagement
Carefully designed user-initiated video ads allow brands to reward 249M+ players at key moments of gameplay to drive reach, frequency and engagement.
+
249
M
Players at key moments of gameplay
Integrated Advertising
Award-winning quality at scale
Highly integrated, customized opportunities that allow brands to reach players at various stages of the gameplay experience, ensuring greater engagement and fun interactions.
+
22
PT
Uplift in Ad Recall
Esports Advertising
The excitement of competitive online entertainment
The Call of Duty League and Overwatch League broadcasts capture the attention of millions of hard-to-reach viewers at peak moments of engagement.
Our research and measurement Solutions
Audience Insights
We understand consumer behavior, attitudes, and motivations through industry leading research.
Media Performance
We help deliver best-in-class measurement solutions to understand the brand and sales impact of ad exposure in video game media.
Creative Evaluation
Our player community tests and validates ads and creative concepts for effective creative executions.
Custom Research
We successfully execute larger scale custom projects.
+
94
%
video completion rate
+
98
%
viewability
In-Game
Players Go All in for Pringles
Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 interactive end card on its mobile ad platform, providing real value during key moments of gameplay.
+
15
%
increase in ad recall
+
4
%
increase in awareness
In-Game
Driving Product Awareness
Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.
