Advertise
With Us
Advertise
With Us
Let's Start By Getting Connected
Our Audience
OUR PLAYERS.
YOUR AUDIENCE.
Who are gamers? Gamers are your friends, your neighbors, your parents, and even your favorite celebrities. They make up 2.7 billion people globally, yet the full spectrum of gamers remains largely unseen.
In this section
Mobile players
Thoroughly engaged. More delighted.
Our reward-based opt-in videos reach hundreds of millions every month in an award-winning, 100% brand-safe environment.
2.1
x
Higher message association than other mobile publishers
3
x
Better ad recall
93
%
Of players like being rewarded by our ads
71
%
Of players regularly engage with rewarded videos
249
M
Players globally
91
%
Interested in King games play on multiple
platforms
platforms
67
%
Identify as main household earner
Games they enjoy
Esports Viewers
A new ad platform comes of age
These young, highly engaged, cord-cutting enthusiasts not only appreciate their teams but the sponsors and advertisers who support those teams.
2
x
More viewership during Call of Duty and Overwatch League playoffs than past seasons
41
%
Of viewers do not have a cable TV subscription
60
%
Say they support the sponsors’ brands by purchasing products
Where they watch
FEATURED RESEARCH
Insights to help you make meaningful connections with your consumers.
Website
Gallery of the Gamer
Yes, my friends, you can head over to Activision’s Gallery of the Gamer to explore a digital art museum filled with exhibits profiling today’s gamers.
Website
Most Moms Are Gamers
Over two-thirds of Moms are gamers, playing across mobile, tablet, console, and PC, which makes gaming a powerful platform to reach this influential audience.
Podcast
Who do you think you are?
Almost one third of the population plays video games yet of this group, less than half actually identify as a gamer. In this podcast, we explore the disconnect between playing games and self-identification.
