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Resumen general

NUESTROS INSIGHTS

El panorama actual de la publicidad de los videojuegos y de los juegos de móvil está cambiando debido a las nuevas plataformas y la evolución de las expectativas de los consumidores. Nuestras investigaciones y pruebas de primera línea nos permiten cosechar nuevas perspectivas, aceptar los cambios y triunfar en la industria actual.

NUESTRA INVESTIGACIÓN SOBRE LAS TENDENCIAS DE LOS VIDEOJUEGOS ES DE PRIMERA LÍNEA

Utilizamos múltiples vías de investigación, desde encuestas e inmersiones en la audiencia hasta nuestro exclusivo comité de jugadores, para comprender mejor los diversos segmentos del mercado de los videojuegos y saber a qué tipos de anuncios el público responderá positivamente.

Insights del público

Comprendemos el comportamiento, las actitudes y las motivaciones de los consumidores a través de una investigación líder en la industria.

Rendimiento de los medios

Ofrecemos las mejores soluciones de medición para comprender el impacto de la marca y las ventas de la exposición a los anuncios.

Evaluación creativa

Aprovechamos nuestras comunidades privadas de jugadores para probar y validar la publicidad, y analizamos el impacto del alce de la marca mediante la segmentación creativa.

Bubble Witch Stella

LA IMAGEN DE UN GAMER ESTÁ CAMBIANDO

Nuestra investigación detallada revela información clave sobre las tendencias de los jugadores de videojuegos.

Más información sobre el público gamer

Audience Research Summary

Conoce en detalle cada una de las imágenes de un gamer

Galería del jugador

LAS SEIS IMÁGENES DE UN GAMER

Solo una pequeña minoría de todos los gamers encajan en el estereotipo común.

Breakdown
Roll over graph

PULSA EN LA GRÁFICA

Imágenes de
un gamer
Negacionistas
 62%
Dice no ser gamer, y el 38 % restante no está seguro.
Estilistas de vida
 47%
Es más probable que busque contenido de juegos semanalmente que el gamer promedio.
Aventureros virtuales
 82%
Dicen que los videojuegos les permiten expresarse.
Jugadores top
 139%
Es más propenso a jugar cada semana que el gamer promedio.
Jugadores ocasionales
 58%
Es más propenso a jugar a un juego de palabras que el gamer promedio.
Diletantes
 57%
Dicen que se sienten competentes al superar obstáculos en un juego.

EL PÚBLICO DE ACTIVISION BLIZZARD

Cada mes, casi 250 millones de personas juegan a uno de los juegos de móvil de Activision Blizzard o animan a su equipo de esports favorito. Este apasionado y comprometido público es una plataforma increíble para la publicidad de alto rendimiento.

Jugadores de móvil

Espectadores de esports

LEE MÁS SOBRE NUESTROS INSIGHTS

Infórmate sobre nuestros dos segmentos de público y los juegos que les gustan.

ÚLTIMAS NOTICIAS Y CONTENIDO

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April 08, 2022

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April 07, 2022

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March 29, 2022

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December 07, 2021

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October 31, 2021

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October 28, 2021

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May 25, 2021

First-Gen Gamers: Millennials Take Center Stage

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May 02, 2021

Gaming (And Marketing) On Easy Mode

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March 29, 2021

Advertising Going Back For The Future: The Upside Of A Post-IDFA World

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March 04, 2021

Welcome To The Era Of Mobile-First Gaming

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January 27, 2021

The Gaming Audience Is More Diverse Than You Think

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Zachary Heinemann, Head of Quantitative Research

January 13, 2021

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Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

January 12, 2021

Gaming In 2021: What’s Old Is New Again

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Jan Bojko, Head of Market Research

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Meredith Worrilow, Director, Global Business Marketing, Measurement, and Insights

August 31, 2020

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Zachary Heinemann, Head of Quantitative Research

June 21, 2020

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June 15, 2020

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June 09, 2020

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May 26, 2020

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May 20, 2020

The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

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May 17, 2020

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May 11, 2020

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May 04, 2020

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March 30, 2020

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February 02, 2020

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January 22, 2020

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Promociónate
con nosotros

Sube de nivel el reconocimiento de tu marca con publicidad de alto rendimiento.

Con décadas de experiencia y un portafolio legendario que incluye franquicias de juegos emblemáticas como Candy Crush™, Call of Duty®, World of Warcraft® y StarCraft®, hacemos posible que las marcas interactúen con cientos de millones de usuarios activos en todo el mundo.

Para preguntas sobre medios, contacta con
abm@activision.com

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