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Resumen general
El panorama actual de la publicidad de los videojuegos y de los juegos de móvil está cambiando debido a las nuevas plataformas y la evolución de las expectativas de los consumidores. Nuestras investigaciones y pruebas de primera línea nos permiten cosechar nuevas perspectivas, aceptar los cambios y triunfar en la industria actual.
Utilizamos múltiples vías de investigación, desde encuestas e inmersiones en la audiencia hasta nuestro exclusivo comité de jugadores, para comprender mejor los diversos segmentos del mercado de los videojuegos y saber a qué tipos de anuncios el público responderá positivamente.
Comprendemos el comportamiento, las actitudes y las motivaciones de los consumidores a través de una investigación líder en la industria.
Ofrecemos las mejores soluciones de medición para comprender el impacto de la marca y las ventas de la exposición a los anuncios.
Aprovechamos nuestras comunidades privadas de jugadores para probar y validar la publicidad, y analizamos el impacto del alce de la marca mediante la segmentación creativa.
Más información sobre el público gamer
Conoce en detalle cada una de las imágenes de un gamer
Breakdown
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PULSA EN LA GRÁFICA
Más información sobre el público gamer
Conoce en detalle cada una de las imágenes de un gamer
Cada mes, casi 250 millones de personas juegan a uno de los juegos de móvil de Activision Blizzard o animan a su equipo de esports favorito. Este apasionado y comprometido público es una plataforma increíble para la publicidad de alto rendimiento.
Infórmate sobre nuestros dos segmentos de público y los juegos que les gustan.
Insights para ayudarte a establecer conexiones significativas con tus consumidores.
The short version, the more media buyers learn about the gaming audience and their entertainment consumption habits, the more essential gamers become to media spending ROI. The long version, it’s complicated.
Investors are funneling money into companies looking to turn videogames into a marketing platform that can compete with television commercials and online ads.
The gaming industry celebrated an incredible milestone when the IAB PlayFronts, an annual marketplace dedicated to advertising and partnership opportunities, kicked off its inaugural in-game advertising event on April 5, 2022.
As the iconic mobile game turns ten and launches a nifty new Sonic the Hedgehog tie-in, Jennifer Sharp, vice president of mobile partnerships, Activision Blizzard King, tells Laura Swinton what Candy Crush can teach us about impactful gaming partnerships.
Turns out, gamers aren’t just dudes in their parents’ basement. While crass—and frankly just as insulting in 2022 as it would have been 2012—it’s a myth the gaming industry tried to dispel in a formal pitch to advertisers this week.
Gaming has arrived as both a pillar of popular culture and source of advertising inventory, but some brands and agencies still struggle to grasp the value of this new medium.
With the imminent release of the sequel to surprise hit movie Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga.
The evolution of the web is of great importance to the advertising industry. The dawn of its latest iteration, known as “web3.0,” via related components such as the “metaverse,” have become a heated discussion in the marketing community.
Industry experts give their thoughts on what next year looks like for Mobile and In-Game.
LGBTQIA Gamers Challenge the Idea of a ‘Typical’ Gamer
Activision Blizzard Knows The Video Game Industry Hasn't Done Enough To Cater To Big Brands, But Is Working To Change That
The Rise Of Gaming As A Major New Media Channel
The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
New Survey Reveals Majority Of Mums Play Video Games
Engagement with games is up during the pandemic, but it’s not only because people are looking for a way to kill time.
Activision Blizzard Media Treats Ad Agencies To A Virtual Esports Tournament
Advertising Is Coming To Video Games, And The Shift Could Happen Sooner Than Marketers Think
It’s Context, Not Length, That Determines The Success Of Mobile Video
Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences
Activision Blizzard Media Launches Player Panel To Test Mobile Ads
Why Shorter Isn’t Necessarily Better With Mobile Video
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
Highly Social, Gender Diverse And Age Agnostic: Why Brands Must Change Their View Of Gamers
Activision Blizzard’s Esports Marketing Chief: We Want Brands to Help us Build Overwatch League
More Than 2.4 Billion People Will Play Mobile Games This Year, According To Analyst
Betting on Billions: Unlocking the Power of Mobile Gamers
Rewarded Video: The Name Of The Game At King
Always wanted to win a trophy at Cannes? Now’s your chance. The Cannes Classic is a winner-take-all, Call of Duty virtual esports tournament for the advertising and marketing industries.