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Our Research

THE LATEST VIDEO GAME INDUSTRY LEARNINGS

We utilize multiple avenues of research—from surveys and audience deep dives to our exclusive King’s Council—to better understand the various video game market segments and what types of ads they’ll respond to positively.

In this section

Insights in focus

Our deep insights pave the way to empowering better brand connections.

October 1, 2020

Modern Gamer Personas

The picture of a gamer is outdated. The gaming audience is bigger than you realize. Read our latest research to find out why.

6
Gamer Personas
50
%
Don't identify as a gamer

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Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

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