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Nuestra investigación
LOS ÚLTIMO SOBRE LA INDUSTRIA DE LOS VIDEOJUEGOS
Utilizamos múltiples vías de investigación, desde encuestas e inmersiones en la audiencia hasta nuestro exclusivo King's Council, para comprender mejor los diversos segmentos del mercado de los videojuegos y saber a qué tipos de anuncios responderá positivamente.
En esta sección
Insights en enfoque
Nuestros conocimientos preparan el camino para potenciar mejores conexiones de marcas.
Imagen del gamer moderno
La imagen de gamer está anticuada. La audiencia de los videojuegos es más grande de lo que se cree. Lee nuestra última investigación para descubrir por qué.
6
Gamer Personas
50
%
Don't identify as a gamer
Social Connection in a Virtual World
This report explores the impact of the COVID-19 pandemic on entertainment consumption, including engagement with gaming. It uncovers not just how individuals’ entertainment habits changed, but why they changed.
Growing Up Gaming: Meet the Millennial Gamers
Take a closer look at one of the most dedicated, invested, and valuable gaming generations today, in our latest research.
Gamer Persona: Super Swipers
Their love for gaming comes from the simple enjoyment of quick, accessible word and tile-matching games. Gaming might not be their priority or identity, but their love of the game is real.
Gamer Persona: Denialists
They’re all about gaming but not the gamer title. If you call them a gamer, they’ll shoo you away with one hand while getting a high score with the other.
Gamer Persona: Player Ones
They touch all things gaming and spend a majority of their free time learning, watching, or playing games.
Gamer Persona: Lifestylists
They have an affinity for playing the latest and greatest games. Find them reading gaming news, watching esports, and playing the newest releases.
Gamer Persona: Next Levelers
They play more, spend more, view more, and have deeper motivational ties to gaming content than any other gaming persona. And that’s saying something.
Gamer Persona: Dabblers
They dabble in non-mobile gaming platforms, but their comfort zone is in the popular mobile titles they know and love.
Modern Gamer Personas
The picture of a gamer is outdated. The gaming audience is bigger than you realize. Read our latest research to find out why.
