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Histoires de réussites
LE SUCCÈS DE VOTRE MARQUE SUR NOTRE PLATEFORME
Des entreprises du monde entier obtiennent des résultats concrets grâce à nos jeux.
Histoires de réussites
Découvrez comment nous avons aidé certains de nos clients à atteindre leurs objectifs.
Média récompensé
Players Go All in for Pringles
Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 rewarded rich media on its mobile ad platform, providing real value during key moments of gameplay.
94
%
video completion rate
98
%
viewability
+
19
%
Increase in Ad Recall
+
5
%
Increase in Consideration
Média récompensé
Driving Brand Impact for Ben & Jerry’s Ice Cream Delivery Service
Through Rewarded Video ads, Ben & Jerry’s was able to reach a deeply engaged audience on a premium and brand-safe mobile platform.
+
14
%
Increase in Ad Recall
+
4
%
Increase in Purchase Intent
Média récompensé
Increasing Purchase Intent for Tesco During The Holidays
Tesco utilized Activision Blizzard Media’s Rewarded Video ads to amplify quality perception and incite purchase intent of their food products during the holiday season.
+
17
%
Increase in Brand Awareness
+
12
%
Increase in Ad Recall
Média récompensé
Maximizing Brand Impact for Garnier Nutrisse Crème
Through high quality, opt-in Rewarded Videos, L’Oreal provided players with real value to progress their gameplay and consequently the campaign successfully achieved its objectives.
+
22
%
Increase in Ad Recall
1.7
%
Click Through Rate
Média récompensé
Driving Top of Mind Awareness for the iPhone 13 Pro
Sky Mobile took advantage of Activision Blizzard Media’s rewarded mobile platform to increase top of mind awareness and association for the iPhone 13 Pro.
+
14
%
Increase in Ad Recall
+
17
%
Increase in Message Association
Média récompensé
Gamifying Ads for Better Brand Recall
Through eye-catching creative, Sky Q was able to effectively reach players in a premium and brand-safe environment.
+
11.5
%
Increase in Ad Recall
+
3.3
%
Increase in Awareness
Média récompensé
Reaching Women Thoughtfully With Rewarded Video Ads
L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser.
+
11.7
%
Increase in Ad Recall
+
8.9
%
Increase in Purchase Intent
Média récompensé
Optimizing Mobile Video Ads
Kimberly Clark utilized Activision Blizzard Media’s mobile platform to boost brand impact for its Andrex® campaign.
+
15
%
increase in ad recall
+
4
%
increase in awareness
Média récompensé
Driving Product Awareness
Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.
+
14
%
INCREASE IN AD RECALL
+
8
%
INCREASE IN AWARENESS
Média récompensé
Increasing Brand Recall
Mini Babybel Bio saw success across all brand impact metrics with its campaign on Activision Blizzard Media’s mobile ad platform.
+
38
%
increase in awareness
+
6
%
increase in visit intent
Média récompensé
Testing Ad Content
BT utilised Activision Blizzard Media’s 100% brand safe mobile platform to boost brand impact for its ‘Code a Cake’ campaign—a digital initiative that explores the world of coding.
+
40
%
INCREASE IN AWARENESS
+
14
%
INCREASE IN AD RECALL
Média récompensé
Exploring Ad Effectiveness
HelloFresh paired eye-catching creative with our mobile ad platform to promote its meal kit delivery service. By leveraging an ad effectiveness study, HelloFresh was able to test the efficacy of its video ads in a 100% brand safe and choice-based environment.
94
%
video completion rate
98
%
viewability
Média récompensé
Players Go All in for Pringles
Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 rewarded rich media on its mobile ad platform, providing real value during key moments of gameplay.
+
40
%
increase in ad recall
+
9
%
increase in purchase intent
Média récompensé
Tapping Brand Awareness
Nestle wanted to increase both brand awareness and consideration for its new shareable pack KitKat Senses, showcasing how it brings people together.
+
7
%
increase in awareness
+
3
%
increase in consideration
Média récompensé
Measuring Mobile Brand Impact
We worked with N26 to test the efficacy of mobile ad video creative. The campaign ended up driving statistically significant uplift across all measures including upper funnel as well as consideration among users.
