Nos observations ouvrent la voie vers une meilleure relation entre les marques et leur public.
The picture of a gamer is outdated. The gaming audience is bigger than you realize. Read our latest research to find out why.
This report examines gaming’s role in daily life and its place among other popular entertainment activities. It charts both gamers' and non-gamers' entertainment habits to understand how these routines have evolved, from time of day engagement, generational influences, second screening, and ad avoidance.