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OVERVIEW
Most moms are gamers.
Gamer moms account for the majority of all Moms.
Contrary to popular opinion, gaming is not purely dominated by young males. Over two-thirds are gamers, playing across mobile, tablet, console, and PC, which makes gaming a powerful platform to reach this influential consumer group.
WHY MOMS GAME
Moms love gaming! For good reason.
They view entertainment, including gaming, as an important and positive part of their lives compared to their non-gaming mom peers.
More joyful.
More gamer moms believe entertainment technology improves their mood compared to non-gamer moms.
57%
Gamer Moms
45%
Non-Gamer Moms
More united.
Gamer moms think entertainment technology is bringing people closer together, more so than their non-gaming counterparts.
30%
Gamer Moms
22%
Non-Gamer Moms
More optimistic.
Gamer moms outpace Non-gamer moms in their hopefulness for their children’s future.
45%
Gamer Moms
41%
Non-Gamer Moms
More connected.
They are also more likely to feel they can easily relate to their children. For gamer moms, gaming is a connective tissue in their relationships with their kids.
45%
Gamer Moms
37%
Non-Gamer Moms
SOCIAL HABITS
Gamer Moms are primed for brands.
Gamer moms are more engaged with brands on social media and more likely to recommend them to their friends and family.
GLOBAL MARKETS
Differences across the globe.
Our report explores four key global markets, highlighting the similarities and uniqueness of gaming mothers in the US, UK, France and Germany.
Gamer Moms
That Play Mobile
Games Daily
That Play Mobile
Games Daily
Gamer Moms
That Play Games 10+
Hours a Week
That Play Games 10+
Hours a Week
Gamer Moms
That Actually Identify
as a Gamer
That Actually Identify
as a Gamer
SHARE THE LOVE
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