Gamer Moms Global Research Study

OVERVIEW

Most moms are gamers.

Gamer moms account for the majority of all Moms. Contrary to popular opinion, gaming is not purely dominated by young males. Over two-thirds are gamers, playing across mobile, tablet, console, and PC, which makes gaming a powerful platform to reach this influential consumer group.

CONTENT CONSUMPTION

Gamer Moms are consistently consuming content.

These mega-consumers watch more entertainment and engage more with social media than non-gamer moms.

WHY MOMS GAME

Moms love gaming! For good reason.

They view entertainment, including gaming, as an important and positive part of their lives compared to their non-gaming mom peers.

More joyful.

More gamer moms believe entertainment technology improves their mood compared to non-gamer moms.

57%

Gamer Moms

45%

Non-Gamer Moms

More united.

Gamer moms think entertainment technology is bringing people closer together, more so than their non-gaming counterparts.

30%

Gamer Moms

22%

Non-Gamer Moms

More optimistic.

Gamer moms outpace Non-gamer moms in their hopefulness for their children’s future.

45%

Gamer Moms

41%

Non-Gamer Moms

More connected.

They are also more likely to feel they can easily relate to their children. For gamer moms, gaming is a connective tissue in their relationships with their kids.

45%

Gamer Moms

37%

Non-Gamer Moms

GLOBAL MARKETS

Differences across the globe.

Our report explores four key global markets, highlighting the similarities and uniqueness of gaming mothers in the US, UK, France and Germany.

Gamer Moms
That Play Mobile
Games Daily

Gamer Moms
That Play Games 10+
Hours a Week

Gamer Moms
That Actually Identify
as a Gamer

77%

74%

75%

68%

29%

23%

30%

28%

46%

64%

44%

36%

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