OVERVIEW
Most moms are gamers.
Gamer moms account for the majority of all Moms. Contrary to popular opinion, gaming is not purely dominated by young males. Over two-thirds are gamers, playing across mobile, tablet, console, and PC, which makes gaming a powerful platform to reach this influential consumer group.
CONTENT CONSUMPTION
Gamer Moms are consistently consuming content.
These mega-consumers watch more entertainment and engage more with social media than non-gamer moms.
WHY MOMS GAME
Moms love gaming! For good reason.
They view entertainment, including gaming, as an important and positive part of their lives compared to their non-gaming mom peers.
More connected.
They are also more likely to feel they can easily relate to their children. For gamer moms, gaming is a connective tissue in their relationships with their kids.
45%

Gamer Moms

37%

Non-Gamer Moms

Offer advice to friends on purchases*
Recommend products on social media
48%
Gamer Moms
36%
Non-Gamer Moms
33%
Gamer Moms
25%
Non-Gamer Moms
* Offer advice and recommendations to friends on purchases they are considering.
SOCIAL HABITS
Gamer Moms are primed for brands.
Gamer moms are more engaged with brands on social media and more likely to recommend them to their friends and family.
GLOBAL MARKETS
Differences across the globe.
Our report explores four key global markets, highlighting the similarities and uniqueness of gaming mothers in the US, UK, France and Germany.
Gamer Moms
That Play Mobile
Games Daily
Gamer Moms
That Play Games 10+
Hours a Week
Gamer Moms
That Actually Identify
as a Gamer
77%
74%
75%
68%
29%
23%
30%
28%
46%
64%
44%
36%
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