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Activision Blizzard Media's Agency Showdown Highlights

May 13, 2020

The Agency Showdown brought together 32 teams from our agency partners in a head-to-head in a virtual Call of Duty: Mobile esports tournament. Missed any of the action? Catch up on the best plays and epic hits.

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July 28, 2023

Meeting the Expectations of Modern Gamers: The Art of Interactive Ads in Premium Mobile Games

To stand out among mobile gamers, advertising needs to successfully replicate the satisfaction and immersion that players have come to expect from their gaming experiences. In response, advertising strategies have evolved beyond traditional methods, leading to significant opportunities for brands who understand the expectations of mobile gaming audiences.

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June 27, 2023

Harnessing the 'Premium' Advantage in Mobile Gaming and Advertising

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June 13, 2023

Advertising Week Europe and Media360 2023 Recap

Activision Blizzard Media recently presented our newest research, Premium By Design, to our advertising industry colleagues at Advertising Week Europe and Campaign UK’s Media360 event. There, we took to the stage to further educate advertisers and brands on the power of gaming in reaching engaged audiences.

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