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The Agency Showdown brought together 32 teams from our agency partners in a head-to-head in a virtual Call of Duty: Mobile esports tournament. Missed any of the action? Catch up on the best plays and epic hits.
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As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market.
The IAB PlayFronts 2024 marked a significant milestone in the digital entertainment sphere, bringing together industry innovators to share insights and chart the future of interactive media for the third year in a row.
The "Gamer Mom" is a demographic that's rewriting the rules of the gaming world.