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The Agency Showdown brought together 32 teams from our agency partners in a head-to-head in a virtual Call of Duty: Mobile esports tournament. Missed any of the action? Catch up on the best plays and epic hits.
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Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.
Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.
As brands look to understand how to best reach and engage with gamers, they need to start by understanding the different types of gamers that exist and what motivates them.