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Overview

HIGH PERFORMANCE AD EXPERIENCES

We provide entertainment for everyone.

Our audiences are interacting with the gaming ecosystem both as individuals and through shared experiences. The proliferation of gaming and the massive commercial appeal of our games, means that we have direct access to some of the most valuable consumers in the world.

In this section

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In-Game Advertising

Rewarding user-initiated engagement

Carefully designed user-initiated video ads allow brands to reward 249M+ players at key moments of gameplay to drive reach, frequency and engagement.

MAGGIORI INFORMAZIONI

+
249
M
Players at key moments of gameplay

Integrated Advertising

Award-winning quality 
at scale

Highly integrated, customized opportunities that allow brands to reach players at various stages of the gameplay experience, ensuring greater engagement and fun interactions.

MAGGIORI INFORMAZIONI

+
22
PT
Uplift in Ad Recall

Esports Advertising

The excitement of competitive online entertainment

The Call of Duty League and Overwatch League broadcasts capture the attention of millions of hard-to-reach viewers at peak moments of engagement.

MAGGIORI INFORMAZIONI

Our research and measurement Solutions

Audience Insights

We understand consumer behavior, attitudes, and motivations through industry leading research.

Media Performance

We help deliver best-in-class measurement solutions to understand the brand and sales impact of ad exposure in video game media.

Creative Evaluation

Our player community tests and validates ads and creative concepts for effective creative executions.

Custom Research

We successfully execute larger scale custom projects.

Success Stories

See how we’ve helped our clients find success.

All case studies

+
94
%
video completion rate
+
98
%
viewability

In-Game

Players Go All in for Pringles

Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 interactive end card on its mobile ad platform, providing real value during key moments of gameplay.

View Case Study

+
15
%
increase in ad recall
+
4
%
increase in awareness

In-Game

Driving Product Awareness

Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.

View Case Study

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

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