Gamer moms account for the majority of all Moms.
Contrary to popular opinion, gaming is not purely dominated by young males. Over two-thirds are gamers, playing across mobile, tablet, console, and PC, which makes gaming a powerful platform to reach this influential consumer group.
They view entertainment, including gaming, as an important and positive part of their lives compared to their non-gaming mom peers.
More joyful.
More gamer moms believe entertainment technology improves their mood compared to non-gamer moms.
57%
Gamer Moms
45%
Non-Gamer Moms
More united.
Gamer moms think entertainment technology is bringing people closer together, more so than their non-gaming counterparts.
30%
Gamer Moms
22%
Non-Gamer Moms
More optimistic.
Gamer moms outpace Non-gamer moms in their hopefulness for their children’s future.
45%
Gamer Moms
41%
Non-Gamer Moms
More connected.
They are also more likely to feel they can easily relate to their children. For gamer moms, gaming is a connective tissue in their relationships with their kids.