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Our Audience

OUR PLAYERS.
YOUR AUDIENCE.

Who are gamers? Gamers are your friends, your neighbors, your parents, and even your favorite celebrities. They make up 2.7 billion people globally, yet the full spectrum of gamers remains largely unseen.

In this section

The gamer audience breaks down into two main groups

  • Mobile players
  • Esports Viewers

Mobile players

Thoroughly engaged. More delighted.

Our reward-based opt-in videos reach hundreds of millions every month in an award-winning, 100% brand-safe environment.

2.1
x
Higher message association than other mobile publishers
3
x
Better ad recall
93
%
Of players like being rewarded by our ads
71
%
Of players regularly engage with rewarded videos
249
M
Players globally
91
%
Interested in King games play on multiple
platforms
67
%
Identify as main household earner

Games they enjoy

Esports Viewers

A new ad platform comes of age

These young, highly engaged, cord-cutting enthusiasts not only appreciate their teams but the sponsors and advertisers who support those teams.

2
x
More viewership during Call of Duty and Overwatch League playoffs than past seasons
41
%
Of viewers do not have a cable TV subscription
60
%
Say they support the sponsors’ brands by purchasing products

Where they watch

INSPIRE YOUR CAMPAIGN

We offer a variety of media options to choose from.

Contact Us

FEATURED RESEARCH

Insights to help you make meaningful connections with your consumers.

View All Research

Sito Web

Gallery of the Gamer

Yes, my friends, you can head over to Activision’s Gallery of the Gamer to explore a digital art museum filled with exhibits profiling today’s gamers.

Visit the Gallery

Sito Web

Most Moms Are Gamers

Over two-thirds of Moms are gamers, playing across mobile, tablet, console, and PC, which makes gaming a powerful platform to reach this influential audience.

Learn More

Podcast

Who do you think you are?

Almost one third of the population plays video games yet of this group, less than half actually identify as a gamer. In this podcast, we explore the disconnect between playing games and self-identification.

Listen to the podcast

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

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