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QUAL È LO STATO DELL'INDUSTRIA DEL GAMING?

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Blog Post
Claire Nance, Head of Global Communications & Marketing Strategy

Claire Nance, Head of Global Communications & Marketing Strategy

May 26, 2021

First-Gen Gamers: Millennials Take Center Stage

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Blog Post
Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

May 03, 2021

Gaming (And Marketing) On Easy Mode

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Blog Post
Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

March 30, 2021

Advertising Going Back For The Future: The Upside Of A Post-IDFA World

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Blog Post
Claire Nance, Head of Marketing Communications

Claire Nance, Head of Marketing Communications

March 04, 2021

Welcome To The Era Of Mobile-First Gaming

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Blog Post
Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

January 28, 2021

The Gaming Audience Is More Diverse Than You Think

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Blog Post
Zachary Heinemann, Head of Quantitative Research

Zachary Heinemann, Head of Quantitative Research

January 14, 2021

In The Competition Between Esports And Traditional Sports, The Winner Is Clear

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Blog Post
Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

January 13, 2021

Gaming In 2021: What’s Old Is New Again

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Blog Post
Jan Bojko, Head of Market Research

Jan Bojko, Head of Market Research

November 17, 2020

Level Up: How Video Games Conquered The World

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Blog Post
Jan Bojko, Head of Market Research

Jan Bojko, Head of Market Research

November 05, 2020

Gamers Are Not Who You Think They Are

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Blog Post
Jan Bojko, Head of Market Research

Jan Bojko, Head of Market Research

September 10, 2020

How To Get In The Game – And Why You're Missing Out

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Blog Post
Meredith Worrilow, Director, Global Business Marketing, Measurement, and Insights

Meredith Worrilow, Director, Global Business Marketing, Measurement, and Insights

September 01, 2020

Mom's Got Game

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Blog Post
Zachary Heinemann, Head of Quantitative Research

Zachary Heinemann, Head of Quantitative Research

June 22, 2020

LBGTQIA Gamers Challenge the Idea of a ‘Typical’ Gamer

LBGTQIA Gamers Challenge the Idea of a ‘Typical’ Gamer

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Blog Post

Jan Bojko

June 16, 2020

Getting To Know Gamer Dads

Getting To Know Gamer Dads

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Blog Post

June 09, 2020

Activision Blizzard Knows The Video Game Industry Hasn't Done Enough To Cater To Big Brands, But Is Working To Change That

Activision Blizzard Knows The Video Game Industry Hasn't Done Enough To Cater To Big Brands, But Is Working To Change That

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Blog Post

May 26, 2020

The Rise Of Gaming As A Major New Media Channel

The Rise Of Gaming As A Major New Media Channel

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Blog Post

May 20, 2020

The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

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Blog Post

May 17, 2020

New Survey Reveals Majority Of Mums Play Video Games

New Survey Reveals Majority Of Mums Play Video Games

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Blog Post

May 12, 2020

Activision Blizzard Media: Monetization Isn’t At Odds With The In-Game Experience

Activision Blizzard Media: Monetization Isn’t At Odds With The In-Game Experience

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Blog Post

May 04, 2020

Activision Blizzard Media Treats Ad Agencies To A Virtual Esports Tournament

Activision Blizzard Media Treats Ad Agencies To A Virtual Esports Tournament

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Blog Post

March 30, 2020

Advertising Is Coming To Video Games, And The Shift Could Happen Sooner Than Marketers Think

Advertising Is Coming To Video Games, And The Shift Could Happen Sooner Than Marketers Think

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Blog Post

February 02, 2020

It’s Context, Not Length, That Determines The Success Of Mobile Video

It’s Context, Not Length, That Determines The Success Of Mobile Video

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Blog Post

January 23, 2020

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

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Blog Post

December 17, 2019

Predictions 2020: In-Game Advertising

Predictions 2020: In-Game Advertising

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Blog Post

December 15, 2019

Activision Blizzard Media Launches Player Panel To Test Mobile Ads

Activision Blizzard Media Launches Player Panel To Test Mobile Ads

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Blog Post

November 03, 2019

Why Shorter Isn’t Necessarily Better With Mobile Video

Why Shorter Isn’t Necessarily Better With Mobile Video

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Blog Post

October 06, 2019

Activision Puts In-Game Ads On ‘Easy Mode'

Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says

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Blog Post

August 20, 2019

What In-Game Mobile Advertising Offers

What In-Game Mobile Advertising Offers

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Blog Post

July 16, 2019

Highly Social, Gender Diverse And Age Agnostic: Why Brands Must Change Their View Of Gamers

Highly Social, Gender Diverse And Age Agnostic: Why Brands Must Change Their View Of Gamers

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Blog Post

June 17, 2019

Activision Blizzard’s Esports Marketing Chief: We Want Brands to Help us Build Overwatch League

Activision Blizzard’s Esports Marketing Chief: We Want Brands to Help us Build Overwatch League

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Blog Post

June 13, 2019

Does Adland Have a Gaming Blind Spot?

Does Adland Have a Gaming Blind Spot?

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Blog Post

March 05, 2019

More Than 2.4 Billion People Will Play Mobile Games This Year, According To Analyst

More Than 2.4 Billion People Will Play Mobile Games This Year, According To Analyst

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Blog Post

March 04, 2019

Betting on Billions: Unlocking the Power of Mobile Gamers

Betting on Billions: Unlocking the Power of Mobile Gamers

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Blog Post

December 20, 2018

Rewarded Video: The Name Of The Game At King

Rewarded Video: The Name Of The Game At King

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Blog Post

The Cannes Classic - An esports tournament for the agencies

Always wanted to win a trophy at Cannes? Now’s your chance. The Cannes Classic is a winner-take-all, Call of Duty virtual esports tournament for the advertising and marketing industries.

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