News

For Brands User Perception Is More Important Than Ever

LBGTQIA Gamers Challenge the Idea of a ‘Typical’ Gamer

Getting To Know Gamer Dads

Activision Blizzard Knows The Video Game Industry Hasn't Done Enough To Cater To Big Brands, But Is Working To Change That

The Rise Of Gaming As A Major New Media Channel

The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

New Survey Reveals Majority Of Mums Play Video Games

Activision Blizzard Media's Agency Showdown Highlights

Activision Blizzard Media: Monetization Isn’t At Odds With The In-Game Experience

Activision Blizzard Media Treats Ad Agencies To A Virtual Esports Tournament

Esports Coverage is Increasing, but It’s Not Creating New Fans… Yet

Sport In Lockdown: Why Brands Are Looking Online For Answers

Advertising Is Coming To Video Games, And The Shift Could Happen Sooner than Marketers Think

It’s Context, Not Length, That Determines The Success Of Mobile Video

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

Predictions 2020: In-Game Advertising

Activision Blizzard Media Launches Player Panel To Test Mobile Ads

Why Shorter Isn’t Necessarily Better With Mobile Video

Activision Puts In-Game Ads On ‘Easy Mode'

What In-Game Mobile Advertising Offers

Highly Social, Gender Diverse And Age Agnostic: Why Brands Must Change Their View Of Gamers

Activision Blizzard’s Esports Marketing Chief: We Want Brands to Help us Build Overwatch League

Does Adland Have a Gaming Blind Spot?

More Than 2.4 Billion People Will Play Mobile Games This Year, According To Analyst

Betting on Billions: Unlocking the Power of Mobile Gamers

Rewarded Video: The Name Of The Game At King

Load More

Privacy Policy Update
We’ve updated our Privacy Policy. You can view the revised policy here. By continuing to use Activision’s websites, products or services, you acknowledge this revised Privacy Policy.
+