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ESPORTS ADVERTISING

A GROWING, DYNAMIC NEW PLATFORM

The Call of Duty League and Overwatch League broadcasts enable our fans to enjoy the thrill of live match streams with the convenience and accessibility of video-on-demand content.

We provide unparalleled streaming quality to connect with millions of hard-to-reach viewers through our premium esports media.

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In this section

Esports Advertising

Tapping into passionate fans and brand enthusiasts

Access a huge audience of hard-to-reach, cord-cutting fans at critical, peak moments of engagement.

ESPORTS BY THE NUMBERS

Fans are
Male 18-34
70
%
200
%
More viewership during 2020 Call of Duty and Overwatch League playoffs than past seasons
45
%
Watch esports at least weekly
1
in
3
Say video games are their #1 hobby behind music, film, TV
Gen Z
75
%
Don’t have a paid TV provider
38
HRS
Weekly gaming across devices
Support
60
%
Say they support their sponsors’ brands by purchasing products
Sponsors

Native Live Broadcast Stitched Video

Seamless integration into matches

Native live broadcast ads allow your brand to be part of the action through seamless integration into livestream esports matches.

  • Non-skippable ads

    15- or 30-second ad formats, non-skippable videos appear during breaks between matches.

Programmatic Video Ads on Demand

Direct access to diehard fans

Our video ad offering presents an opportunity to reach highly sought after fans as they are catching up on the latest esports content.

  • Skippable ads

    5-second skippable ads play before or during a video.

  • Non-skippable ads

    15-second non-skippable ads grab attention before, during, or after watching a video.

  • Mobile bumpers

    6-second mobile-first bumper ads garner attention with short, simple messaging.

ESPORTS OPPORTUNITIES

SUCCESS STORIES

See how we’ve helped our clients find success.

View all case studies

In-game
Advertising

Players Go All in for Pringles

Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 interactive end card on its mobile ad platform, providing real value during key moments of gameplay.

+
94
%
video completion rate
+
98
%
viewability

View Case Study

In-game
Advertising

Driving Product Awareness

Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.

+
15
%
increase in ad recall
+
4
%
increase in awareness

View Case Study