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Avec l'arrivée de nouvelles plateformes et l'évolution des attentes des clients, le paysage actuel de la publicité dans le jeu vidéo et dans le jeu mobile est en plein changement. Notre recherche et nos tests de calibre mondial nous permettent de mieux comprendre et d'embrasser pleinement les changements pour réussir dans l'industrie d'aujourd'hui.
Nous étudions de nombreuses pistes de recherche (du simple sondage aux débats exclusifs avec nos joueurs) pour mieux comprendre les différents segments du marché du jeu vidéo et le type de publicités auxquelles le public réserve un accueil positif.
Nous comprenons le comportement des clients, leur attitude et leur motivation grâce à une recherche inégalée.
Nous offrons des solutions de mesure de premier ordre afin de comprendre l'impact sur la marque et les ventes de la visibilité des annonces.
Nous faisons appel à notre communauté exclusive pour tester et valider les publicités et analysons l'impact sur la marque grâce à une segmentation plus créative de notre public.
En savoir plus sur le public des gameurs
Familiarisez-vous avec chacun des différents personnages qui composent le public des gameurs
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En savoir plus sur le public des gameurs
Familiarisez-vous avec chacun des différents personnages qui composent le public des gameurs
Chaque mois, près d'un quart de million de personnes jouent à l'un des jeux mobiles d'Activision Blizzard ou encouragent leur équipe d'eSport préférée. Ce public particulièrement passionné et engagé représente une plateforme incroyable pour une publicité à haut rendement.
En savoir plus sur nos deux segments d'audience et les jeux qu'ils aiment.
Des observations vous permettant de créer une relation constructive avec vos clients.
The short version, the more media buyers learn about the gaming audience and their entertainment consumption habits, the more essential gamers become to media spending ROI. The long version, it’s complicated.
Investors are funneling money into companies looking to turn videogames into a marketing platform that can compete with television commercials and online ads.
The gaming industry celebrated an incredible milestone when the IAB PlayFronts, an annual marketplace dedicated to advertising and partnership opportunities, kicked off its inaugural in-game advertising event on April 5, 2022.
As the iconic mobile game turns ten and launches a nifty new Sonic the Hedgehog tie-in, Jennifer Sharp, vice president of mobile partnerships, Activision Blizzard King, tells Laura Swinton what Candy Crush can teach us about impactful gaming partnerships.
Turns out, gamers aren’t just dudes in their parents’ basement. While crass—and frankly just as insulting in 2022 as it would have been 2012—it’s a myth the gaming industry tried to dispel in a formal pitch to advertisers this week.
Gaming has arrived as both a pillar of popular culture and source of advertising inventory, but some brands and agencies still struggle to grasp the value of this new medium.
With the imminent release of the sequel to surprise hit movie Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga.
The evolution of the web is of great importance to the advertising industry. The dawn of its latest iteration, known as “web3.0,” via related components such as the “metaverse,” have become a heated discussion in the marketing community.
Industry experts give their thoughts on what next year looks like for Mobile and In-Game.
LGBTQIA Gamers Challenge the Idea of a ‘Typical’ Gamer
Activision Blizzard Knows The Video Game Industry Hasn't Done Enough To Cater To Big Brands, But Is Working To Change That
The Rise Of Gaming As A Major New Media Channel
The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
New Survey Reveals Majority Of Mums Play Video Games
Engagement with games is up during the pandemic, but it’s not only because people are looking for a way to kill time.
Activision Blizzard Media Treats Ad Agencies To A Virtual Esports Tournament
Advertising Is Coming To Video Games, And The Shift Could Happen Sooner Than Marketers Think
It’s Context, Not Length, That Determines The Success Of Mobile Video
Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences
Activision Blizzard Media Launches Player Panel To Test Mobile Ads
Why Shorter Isn’t Necessarily Better With Mobile Video
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
Highly Social, Gender Diverse And Age Agnostic: Why Brands Must Change Their View Of Gamers
Activision Blizzard’s Esports Marketing Chief: We Want Brands to Help us Build Overwatch League
More Than 2.4 Billion People Will Play Mobile Games This Year, According To Analyst
Betting on Billions: Unlocking the Power of Mobile Gamers
Rewarded Video: The Name Of The Game At King
Always wanted to win a trophy at Cannes? Now’s your chance. The Cannes Classic is a winner-take-all, Call of Duty virtual esports tournament for the advertising and marketing industries.