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Overview
The current landscape of video and mobile game advertising is being shifted by new platforms and evolving consumer expectations. Our world-class research and testing enables us to harvest new insights, embrace the changes and succeed in today’s industry.
We utilize multiple avenues of research—from surveys and audience deep dives to exclusive player panels—to better understand the various video game market segments and what types of ads audiences respond to positively.
We understand consumer behavior, attitudes and motivations through industry-leading research.
We deliver best-in-class measurement solutions to understand the brand and sales impact of ad exposure.
We leverage our proprietary player communities, to test and validate ads, and analyze the brand lift impact by creative segmentation.
Read more about the gamer audience
Dive deeper into each of the gamer personas
Breakdown
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Read more about the gamer audience
Dive deeper into each of the gamer personas
Every month, nearly a quarter of a billion people play one of Activision Blizzard’s mobile games or cheer on their favorite esports team. This highly passionate and engaged audience is an incredible platform for high-performance advertising.
Learn more about our two audience segments and the games they love.
Insights to help you make meaningful connections with your consumers.