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Blog
Meilleurs moments de l'affrontement des agences d'Activision Blizzard Media
L’Agency Showdown a réuni 32 équipes de nos agences partenaires afin qu'elles s'affrontent lors d'un Tournoi virtuel d'eSport Call of Duty: Mobile. Vous avez manqué quelque chose ? Découvrez les meilleurs actions et les coups les plus épiques.
Le contenu COD est soumis à une limite d’âge. Veuillez saisir votre date de naissance ci-dessous pour visionner cette vidéo.
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LES DERNIERS CONTENUS ET ACTUALITÉS
Meeting the Expectations of Modern Gamers: The Art of Interactive Ads in Premium Mobile Games
To stand out among mobile gamers, advertising needs to successfully replicate the satisfaction and immersion that players have come to expect from their gaming experiences. In response, advertising strategies have evolved beyond traditional methods, leading to significant opportunities for brands who understand the expectations of mobile gaming audiences.
Harnessing the 'Premium' Advantage in Mobile Gaming and Advertising
The success of mobile gaming ad campaigns hinges on partnering with a reputable game studio and meeting players' expectations for premium ad formats. But not all games or studios are created equal. Players consider graphic quality, enjoyment, and challenge when choosing a premium mobile game, with thoughts on the accompanying ads also influencing their choice.
Advertising Week Europe and Media360 2023 Recap
Activision Blizzard Media recently presented our newest research, Premium By Design, to our advertising industry colleagues at Advertising Week Europe and Campaign UK’s Media360 event. There, we took to the stage to further educate advertisers and brands on the power of gaming in reaching engaged audiences.
