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Blog
Activision Blizzard Medias Höhepunkte aus dem Agentur-Showdown
Der Agentur-Showdown brachte 32 Teams von verschiedenen Agenturpartnern zusammen, die Kopf an Kopf in einem virtuellen Call of Duty: Mobile-E-Sport-Turnier antraten. Haben Sie etwas von der Action verpasst? Schauen Sie sich die besten Spielzüge und epischen Treffer an.
Dieses Video enthält COD-Inhalte, die nicht für alle Altersgruppen geeignet sind. Bitte geben Sie unten Ihren Geburtstag ein, um es anzuzeigen.
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DIE NEUESTEN NACHRICHTEN UND INHALTE
Meeting the Expectations of Modern Gamers: The Art of Interactive Ads in Premium Mobile Games
To stand out among mobile gamers, advertising needs to successfully replicate the satisfaction and immersion that players have come to expect from their gaming experiences. In response, advertising strategies have evolved beyond traditional methods, leading to significant opportunities for brands who understand the expectations of mobile gaming audiences.
Harnessing the 'Premium' Advantage in Mobile Gaming and Advertising
The success of mobile gaming ad campaigns hinges on partnering with a reputable game studio and meeting players' expectations for premium ad formats. But not all games or studios are created equal. Players consider graphic quality, enjoyment, and challenge when choosing a premium mobile game, with thoughts on the accompanying ads also influencing their choice.
Advertising Week Europe and Media360 2023 Recap
Activision Blizzard Media recently presented our newest research, Premium By Design, to our advertising industry colleagues at Advertising Week Europe and Campaign UK’s Media360 event. There, we took to the stage to further educate advertisers and brands on the power of gaming in reaching engaged audiences.
