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Lo más destacado del Agency Showdown de Activision Blizzard Media

May 13, 2020

El Agency Showdown reunió a 32 equipos de nuestros socios en un torneo virtual de esports de Call of Duty: Mobile. ¿Te perdiste la acción? Ponte al día con las mejores jugadas y momentos.

Este vídeo tiene un límite de edad para el contenido COD. Introduce tu fecha de nacimiento a continuación para verlo.

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November 14, 2022

IAB UK Gaming Upfronts 2022 Recap

Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.

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October 10, 2022

The Interactive Advertising Format That Is Winning Over Audiences

Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.

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August 24, 2022

Understanding What Motivates the Gaming Audience

As brands look to understand how to best reach and engage with gamers, they need to start by understanding the different types of gamers that exist and what motivates them.

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