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Lo más destacado del Agency Showdown de Activision Blizzard Media
El Agency Showdown reunió a 32 equipos de nuestros socios en un torneo virtual de esports de Call of Duty: Mobile. ¿Te perdiste la acción? Ponte al día con las mejores jugadas y momentos.
Este vídeo tiene un límite de edad para el contenido COD. Introduce tu fecha de nacimiento a continuación para verlo.
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ÚLTIMAS NOTICIAS Y CONTENIDO
Meeting the Expectations of Modern Gamers: The Art of Interactive Ads in Premium Mobile Games
To stand out among mobile gamers, advertising needs to successfully replicate the satisfaction and immersion that players have come to expect from their gaming experiences. In response, advertising strategies have evolved beyond traditional methods, leading to significant opportunities for brands who understand the expectations of mobile gaming audiences.
Harnessing the 'Premium' Advantage in Mobile Gaming and Advertising
The success of mobile gaming ad campaigns hinges on partnering with a reputable game studio and meeting players' expectations for premium ad formats. But not all games or studios are created equal. Players consider graphic quality, enjoyment, and challenge when choosing a premium mobile game, with thoughts on the accompanying ads also influencing their choice.
Advertising Week Europe and Media360 2023 Recap
Activision Blizzard Media recently presented our newest research, Premium By Design, to our advertising industry colleagues at Advertising Week Europe and Campaign UK’s Media360 event. There, we took to the stage to further educate advertisers and brands on the power of gaming in reaching engaged audiences.
