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Activision Blizzard Media's Agency Showdown Highlights

May 13, 2020

L'Agency Showdown ha riunito 32 team dalle nostre agenzie partner in un torneo esports virtuale testa a testa di Call of Duty: Mobile. Ti sei perso l'azione? Recupera le giocate migliori e i momenti più sensazionali.

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August 16, 2022

The Rise of Female Gamers and What It Means for the Ads Industry

While awareness of the diversity of gamers is increasing, there remains an opportunity to understand better the full depth of female gamers, including their behaviors, motivations, and habits.

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July 26, 2022

Discovering the Effectiveness of In-Game Advertising

Unlike traditional advertising, in-game advertising allows marketers to reach their audiences where they are most engaged and active, making it a more dynamic and flexible form of marketing.

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July 20, 2022

What Sets Gamers Apart From Everyone Else?

How gamers treat the games they love is how they often treat their real lives — with a level of dedication, passion, and a sense of community.

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