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Overview
The current landscape of video and mobile game advertising is being shifted by new platforms and evolving consumer expectations. Our world-class research and testing enables us to harvest new insights, embrace the changes and succeed in today’s industry.
We utilize multiple avenues of research—from surveys and audience deep dives to exclusive player panels—to better understand the various video game market segments and what types of ads audiences respond to positively.
We understand consumer behavior, attitudes and motivations through industry-leading research.
We deliver best-in-class measurement solutions to understand the brand and sales impact of ad exposure.
We leverage our proprietary player communities, to test and validate ads, and analyze the brand lift impact by creative segmentation.
Read more about the gamer audience
Dive deeper into each of the gamer personas
Breakdown
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Read more about the gamer audience
Dive deeper into each of the gamer personas
Every month, nearly a quarter of a billion people play one of Activision Blizzard’s mobile games or cheer on their favorite esports team. This highly passionate and engaged audience is an incredible platform for high-performance advertising.
Learn more about our two audience segments and the games they love.
Insights to help you make meaningful connections with your consumers.
LBGTQIA Gamers Challenge the Idea of a ‘Typical’ Gamer
Activision Blizzard Knows The Video Game Industry Hasn't Done Enough To Cater To Big Brands, But Is Working To Change That
The Rise Of Gaming As A Major New Media Channel
The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
New Survey Reveals Majority Of Mums Play Video Games
Activision Blizzard Media: Monetization Isn’t At Odds With The In-Game Experience
Activision Blizzard Media Treats Ad Agencies To A Virtual Esports Tournament
Advertising Is Coming To Video Games, And The Shift Could Happen Sooner Than Marketers Think
It’s Context, Not Length, That Determines The Success Of Mobile Video
Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences
Activision Blizzard Media Launches Player Panel To Test Mobile Ads
Why Shorter Isn’t Necessarily Better With Mobile Video
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
Highly Social, Gender Diverse And Age Agnostic: Why Brands Must Change Their View Of Gamers
Activision Blizzard’s Esports Marketing Chief: We Want Brands to Help us Build Overwatch League
More Than 2.4 Billion People Will Play Mobile Games This Year, According To Analyst
Betting on Billions: Unlocking the Power of Mobile Gamers