The current landscape of video and mobile game advertising is being shifted by new platforms and evolving consumer expectations. Our world-class research and testing enables us to harvest new insights, embrace the changes and succeed in today’s industry.
We utilize multiple avenues of research—from surveys and audience deep dives to exclusive player panels—to better understand the various video game market segments and what types of ads audiences respond to positively.
We understand consumer behavior, attitudes and motivations through industry-leading research.
We deliver best-in-class measurement solutions to understand the brand and sales impact of ad exposure.
We leverage our proprietary player communities, to test and validate ads, and analyze the brand lift impact by creative segmentation.
Read more about the gamer audience
Dive deeper into each of the gamer personas
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Every month, over a quarter of a billion people play one of Activision Blizzard’s mobile games or cheer on their favorite esports team. This highly passionate and engaged audience is an incredible platform for high-performance advertising.
Insights to help you make meaningful connections with your consumers.
Yes, my friends, you can head over to Activision’s Gallery of the Gamer to explore a digital art museum filled with exhibits profiling today’s gamers.
Over two-thirds of Moms are gamers, playing across mobile, tablet, console, and PC, which makes gaming a powerful platform to reach this influential audience.
Almost one third of the population plays video games yet of this group, less than half actually identify as a gamer. In this podcast, we explore the disconnect between playing games and self-identification.
Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.
While awareness of the diversity of gamers is increasing, there remains an opportunity to understand better the full depth of female gamers, including their behaviors, motivations, and habits.
Unlike traditional advertising, in-game advertising allows marketers to reach their audiences where they are most engaged and active, making it a more dynamic and flexible form of marketing.
How important a factor is ‘measurement’ in attracting more marketing revenues into the gaming space? Will the loss of third-party cookies and personal IDs impact gaming ad revenues as much as other media channels?
With the original generation of console gamers now in their 50s, does the marketing industry’s conception of what a gaming audience looks like need to evolve?
Today’s audiences are consuming content, especially gaming, throughout the day across multiple devices at a time, with the second screen increasingly acting as a focal point for attention.
The short version, the more media buyers learn about the gaming audience and their entertainment consumption habits, the more essential gamers become to media spending ROI. The long version, it’s complicated.
Investors are funneling money into companies looking to turn videogames into a marketing platform that can compete with television commercials and online ads.
Turns out, gamers aren’t just dudes in their parents’ basement. While crass—and frankly just as insulting in 2022 as it would have been 2012—it’s a myth the gaming industry tried to dispel in a formal pitch to advertisers this week.
As the iconic mobile game turns ten and launches a nifty new Sonic the Hedgehog tie-in, Jennifer Sharp, vice president of mobile partnerships, Activision Blizzard King, tells Laura Swinton what Candy Crush can teach us about impactful gaming partnerships.
Gaming has arrived as both a pillar of popular culture and source of advertising inventory, but some brands and agencies still struggle to grasp the value of this new medium.
With the imminent release of the sequel to surprise hit movie Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga.
LGBTQIA Gamers Challenge the Idea of a ‘Typical’ Gamer
Activision Blizzard Knows The Video Game Industry Hasn't Done Enough To Cater To Big Brands, But Is Working To Change That
The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
New Survey Reveals Majority Of Mums Play Video Games
Engagement with games is up during the pandemic, but it’s not only because people are looking for a way to kill time.
Activision Blizzard Media Treats Ad Agencies To A Virtual Esports Tournament
Advertising Is Coming To Video Games, And The Shift Could Happen Sooner Than Marketers Think
It’s Context, Not Length, That Determines The Success Of Mobile Video
Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences
Activision Blizzard Media Launches Player Panel To Test Mobile Ads
Why Shorter Isn’t Necessarily Better With Mobile Video
Highly Social, Gender Diverse And Age Agnostic: Why Brands Must Change Their View Of Gamers
Activision Blizzard’s Esports Marketing Chief: We Want Brands to Help us Build Overwatch League
More Than 2.4 Billion People Will Play Mobile Games This Year, According To Analyst
Betting on Billions: Unlocking the Power of Mobile Gamers
Always wanted to win a trophy at Cannes? Now’s your chance. The Cannes Classic is a winner-take-all, Call of Duty virtual esports tournament for the advertising and marketing industries.