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Activision Blizzard Media
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Ad Solutions
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Insights
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Resources
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Contents
Overview
HIGH PERFORMANCE AD FORMATS
We provide entertainment for everyone.
Our audiences are interacting with the gaming ecosystem both as individuals and through shared experiences. The proliferation of gaming and the massive commercial appeal of our games means that we have direct access to some of the most valuable consumers in the world.
During play, gamers encounter an engaging range of rewarded media experiences that are served via a selection of highly-creative ad formats.
OUR MOBILE SOLUTIONS
Player-First Creatives that Win
Whether the ads are designed and developed by our creative team or feature your captivating content, we leverage our player insights and user journeys to ensure a gaming and ads experience that’s both positive and non-disruptive.
Our research and measurement Solutions
Audience Insights
We understand consumer behavior, attitudes, and motivations through industry leading research.
Media Performance
We help deliver best-in-class measurement solutions to understand the brand and sales impact of ad exposure in video game media.
Creative Evaluation
Our player community tests and validates ads and creative concepts for effective creative executions.
Custom Research
We successfully execute larger scale custom projects.
Integrated
Advertising
Advertising
Combining Interactive Ads with Brand Integrations for Higher Brand Awareness
Kellogg’s partnered with Activision Blizzard Media to drive brand impact for Pringles.
+
80
%
Increase in Ad Recall
+
20
%
Increase in Top of Mind Awarenesss
Rewarded Media
Maximizing Brand Impact for Garnier Nutrisse Crème
Through high quality, opt-in Rewarded Videos, L’Oreal provided players with real value to progress their gameplay and consequently the campaign successfully achieved its objectives.
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17
%
Increase in Brand Awareness
+
12
%
Increase in Ad Recall
