Case Study

Maximizing Brand Impact for Garnier Nutrisse Crème

L’Oréal utilized Activision Blizzard Media’s mobile platform to boost brand impact for Garnier Nutrisse Crème. Through 100% opt-in, user-initiated Rewarded Video ads, L’Oréal was able to reach and reward players at peak levels of engagement in a premium and brand-safe environment.

The Goal

Drive brand awareness and service awareness for Garnier Nutrisse.

  • Campaign Dates: October - November 2021
  • Creative Format: 6 and 15 Second Videos
  • Market Measured: United Kingdom
  • Inventory: King Games

 

The Solution

L’Oréal tapped into King’s female-skewed userbase to reach its target audience - women aged 25-54. The campaign featured Rewarded Videos that showcased the color range of Garnier Nutrisse Crème, as well as promoted users to visit their website to explore Garnier’s ‘Virtual Try On’ feature. The creative utilized prominent branding and a strong Call to Action. As a result, L’Oréal was able to drive high brand impact for Garnier Nutrisse Crème.

L’Oréal Garnier Nutrisse Campaign

The Results

L’Oréal provided players with real value to progress their gameplay through high-quality, opt-in Rewarded Video ads. Consequently, the campaign considerably exceeded industry norms across both viewability and video completion rates.

  • 99.4 %

    Viewability (vs. 42.4% In-App Standard)

  • 98.2 %

    Video Completion Rate (vs. 20.3% Industry Benchmark)

The Success

The campaign was highly successful, driving a double-digit lift across all brand metrics. The strong lift in brand awareness was particularly notable considering the higher baseline for this metric.

L’Oréal Garnier Campaign Results Chart

"Activision Blizzard Media was integral in helping us achieve our objectives for Garnier Nutrisse. Their unique mobile platform gave us access to a desirable audience resulting in us exceeding our campaign brand metrics."

Daniel West

Programmatic Activation Manager, Essence

Knowledge Share

Sign up to be notified of future content updates.

Success Stories

Learn about how we’ve helped some of our clients find success.

All Case Studies

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

Step 1 of 2

Let's start with the basics...

Crash Bandicoot

Step 2 of 2

Now, Tell us who you are and what you're interested in...

Spyro the Dragon

Your message has been sent.

WE’LL BE IN TOUCH!

Thanks for reaching out. A member of our Ad Experiences team will contact you soon.

Overwatch Starcraft

The Software License and Service Agreement will be updated. Please follow this link [https://www.activision.com/legal/ap-eula] in order to see these changes.

Privacy Policy Update
We’ve updated our Privacy Policy. You can view the revised policy here. By continuing to use Activision Blizzard’s websites, products or services, you acknowledge this revised Privacy Policy.