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Game Theory

Game Theory is the ultimate in-game guide for brands. Uncover premium insights, explore diverse gaming cultures, and master in-game opportunities.

Articles

Jordan Shlachter, Head of Measurement and Insights, Activision Blizzard Media

Jordan Shlachter, Head of Measurement and Insights, Activision Blizzard Media

May 14, 2024

A New Approach to Measuring Attention in Mobile Game Advertising

As an entertainment medium that excels in captivating attention, gaming is a natural ally for advertisers thanks to its interactivity and immersion. With over 3.4 billion gamers worldwide and a projected market worth of $321 billion by 2026, gaming presents a vast opportunity for brands seeking innovative ways to engage with a vast and diverse audience.

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Melinda Spence, Head of Global Advertising Insights, Activision Blizzard Media

Melinda Spence, Head of Global Advertising Insights, Activision Blizzard Media

May 01, 2024

Mobile Gaming: The Common Denominator Among All Game Players

In the increasingly diverse world of gaming, reaching unique, valuable audience segments offers a significant opportunity for brands and advertisers.

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April 24, 2024

Understanding the Future of Brands' Place in Games

The relationship that video games share with brands and advertising is a long-term one.Early examples such as Coca-Cola's boldly assertive Pepsi Invaders, or Johnson & Johnson's Tooth Protectors – both clones of Atari classics released in 1983 – wrestled with how to represent products and brands within the context of primitive visuals and limited technological muscle.

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April 24, 2024

Why Marketers Should Embrace Gaming as the Premium Environment It Is

In just a few short decades, gaming has transformed from a niche hobby into a global multi-billion dollar industry that draws in billions of daily users, with in-game advertising enjoying high attention rates and diverse audiences.

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Antonio Miller, Research Manager of Advertising Insights, Activision Blizzard Media

Antonio Miller, Research Manager of Advertising Insights, Activision Blizzard Media

April 16, 2024

Why Multiplatform Players are More Receptive to Advertising

As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market.

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April 03, 2024

IAB PlayFronts 2024 Recap

The IAB PlayFronts 2024 marked a significant milestone in the digital entertainment sphere, bringing together industry innovators to share insights and chart the future of interactive media for the third year in a row.

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Melinda Spence, Head of Global Advertising Insights, Activision Blizzard Media

Melinda Spence, Head of Global Advertising Insights, Activision Blizzard Media

February 21, 2024

7 Facts About the 87% of Moms Who Game

The "Gamer Mom" is a demographic that's rewriting the rules of the gaming world.

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Mat Harris, VP of Product Management, Activision Blizzard Media

Mat Harris, VP of Product Management, Activision Blizzard Media

February 05, 2024

The Future of Immersive Advertising, Today

With the digital gaming landscape constantly evolving across mobile, console, PC, streaming, and beyond, many advertisers have been unsure how, whether, or when to jump into in-game ads.

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Jonathan Stringfield, VP of Global Business Research and Marketing, Activision Blizzard Media

Jonathan Stringfield, VP of Global Business Research and Marketing, Activision Blizzard Media

January 30, 2024

A Marketer's Guide to the Video Game Industry in 2024

The past year was one of contrasts for the gaming industry. It was both one of the most significant years for gamers, given an unusually large number of well-received titles, and one of the most challenging for game creators due to a swath of restructurings aligned with cutbacks in the broader technology industry.

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Jonathan Stringfield, VP of Global Business Research and Marketing, Activision Blizzard Media

Jonathan Stringfield, VP of Global Business Research and Marketing, Activision Blizzard Media

January 22, 2024

Everything Marketers Need To Know About The Biggest Year Ever For Gaming

If you’re a believer in quaint truisms like “you can’t have too much of a good thing,” you probably weren’t a gaming fan in 2023.

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Greg Carroll, VP Global Revenue, Activision Blizzard Media

Greg Carroll, VP Global Revenue, Activision Blizzard Media

January 18, 2024

How To Activate in Gaming For Brands

Gaming's role as the biggest entertainment platform by revenue—at $197B annually—is undeniable, making it impossible for advertisers and brands to ignore.

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January 18, 2024

Why 2024 Could Be The Year Mobile Gaming Inventory Goes Premium

Long considered the red-headed stepchild of in-game advertising, mobile gaming inventory is shaping up to be increasingly attractive in 2024.

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Walt Elder, Associate Director of Advertising Insights, Activision Blizzard Media

Walt Elder, Associate Director of Advertising Insights, Activision Blizzard Media

January 10, 2024

Candy Crush Saga Player Profile

Candy Crush Saga has consistently captivated the mobile gaming world for over a decade, earning the title of the #1 mobile game in cumulative global revenue of all time.

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January 05, 2024

Creators, Live Events, New Platforms: Gaming Advertisers Share Their New Year’s Resolutions

As the sounds of jingle bells ringing and carolers singing leave the air, marketers are returning to work with despair.

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December 27, 2023

What Will It Take to Get Brands to Increase Their Gaming Spend in 2024?

Gaming advertising is still in its early days, with some brands remaining skeptical about spending more on that sort of content.

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December 06, 2023

Podcast: Creating for the Unseen Gamer

The whole world of gaming is opening up — from who plays to the devices they play on to the immense amount of advertising possibilities in the gaming world.

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Meredith Worrilow, Senior Director of Business Marketing, Activision Blizzard Media

Meredith Worrilow, Senior Director of Business Marketing, Activision Blizzard Media

December 01, 2023

Player-Centric Pros: In-House Creative Agencies are Premium Partners for In-Game Advertising

Gaming has proven to be an incredible platform for premium audience engagement and immersive advertising.

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Melinda Spence, Head of Global Advertising Insights, Activision Blizzard Media

Melinda Spence, Head of Global Advertising Insights, Activision Blizzard Media

November 23, 2023

Why Advertisers are Focusing on Moms in the Gaming World

Historically, the narrative around gaming has omitted women, particularly moms. Generally, when including women in the gaming conversation, the focus has been predominantly on mobile gaming, which has led to stereotyping these women as casual participants.

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James Curran, Research Lead, Activision Blizzard Media

James Curran, Research Lead, Activision Blizzard Media

November 21, 2023

Call of Duty: Mobile Player Profile

Call of Duty (COD) has been a trailblazer in the gaming industry since its inception in 2003. With regular releases and updates since, it has consistently dominated the market, making it a perennial favorite among dedicated gamers—so much so that our research shows 18% of all gamers are COD players.

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November 06, 2023

IAB UK Gaming Upfronts 2023 Recap

In a future-focused exploration of the gaming industry, mentions of game IP and fandom stood out at the recent IAB UK Upfronts.

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October 25, 2023

Advertising Week New York 2023 Recap

The power of fandom took center stage during Advertising Week NY 2023, as brands, marketers, and gaming industry leaders came together for a compelling session led by Activision Blizzard Media on how to leverage the passion of gaming fans.

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Jonathan Stringfield, VP of Global Business Research and Marketing, Activision Blizzard Media

Jonathan Stringfield, VP of Global Business Research and Marketing, Activision Blizzard Media

October 16, 2023

The Fandom Phenomenon: How Brands Can Harness the Passion of Gaming Fans

Your average video game enthusiast, football viewer, and rock music aficionado have more in common than you might suspect.

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Brian Janelli, Head of Creative Design, Activision Blizzard Media

Brian Janelli, Head of Creative Design, Activision Blizzard Media

October 13, 2023

Creative Best Practices for In-Game Mobile Ads: Insights from Activision Blizzard Media's Creative Director

To brands, successful in-game mobile advertising campaigns occur when creativity and strategy are in perfect balance, backed by a deep understanding of gaming experience, gamers themselves, and the ad formats they respond to.

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Antonio Miller, Research Manager of Advertising Insights, Activision Blizzard Media

Antonio Miller, Research Manager of Advertising Insights, Activision Blizzard Media

October 10, 2023

How to Use the Halo Effect of Gaming Fandom for Your Brand

A new study we conducted with Alter Agents revealed that partnering with fans' preferred gaming IPs significantly boosts a brand's perceived uniqueness, creativity, and innovativeness.

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October 01, 2023

Gaming Upfronts 2023: What We Learnt

“Gaming is no longer a test and learn addition at the bottom of the media plan”, declared James Chandler, IAB UK’s CMO, opening our fourth annual Gaming Upfronts.

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September 29, 2023

Why Activision Blizzard Media Is Using an Attention Measurement Scorecard To Raise Marketers’ Confidence In Gaming

To give marketers a better idea of the reach and power of in-game ads, Activision Blizzard is beefing up its offerings in the field of attention measurement.

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Angel De La Cruz, Data Science Manager of Quantitative Research, Activision Blizzard Media

Angel De La Cruz, Data Science Manager of Quantitative Research, Activision Blizzard Media

September 15, 2023

Key Creative Recommendations for In-Game Mobile Advertising

What’s the secret to engaging in-game ad creative?

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August 09, 2023

What Is Gaming Bringing to Advertisers’ Omnichannel Strategies?

With over 60% of all UK adults racking up an average of 7hrs and 33 mins of game-time weekly, gaming is undeniably a powerful way for advertisers to reach a highly engaged and diverse audience.

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July 28, 2023

Meeting the Expectations of Modern Gamers: The Art of Interactive Ads in Premium Mobile Games

To stand out among mobile gamers, advertising needs to successfully replicate the satisfaction and immersion that players have come to expect from their gaming experiences. In response, advertising strategies have evolved beyond traditional methods, leading to significant opportunities for brands who understand the expectations of mobile gaming audiences.

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June 27, 2023

Harnessing the 'Premium' Advantage in Mobile Gaming and Advertising

The success of mobile gaming ad campaigns hinges on partnering with a reputable game studio and meeting players' expectations for premium ad formats. But not all games or studios are created equal. Players consider graphic quality, enjoyment, and challenge when choosing a premium mobile game, with thoughts on the accompanying ads also influencing their choice.

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June 16, 2023

Instead of Advertising in Videogames, These Companies Asked: ‘Why Not Make Our Own?’

PepsiCo, L’Oréal and others are investing in game worlds in hopes of reaching an audience known for using ad blockers online and eschewing linear TV.

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June 13, 2023

Advertising Week Europe and Media360 2023 Recap

Activision Blizzard Media recently presented our newest research, Premium By Design, to our advertising industry colleagues at Advertising Week Europe and Campaign UK’s Media360 event. There, we took to the stage to further educate advertisers and brands on the power of gaming in reaching engaged audiences.

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Melinda Spence

Melinda Spence

June 01, 2023

Why Defining ‘Premium’ Experiences Is Essential for Advertisers (And Gamers)

Players have high standards when it comes to the games they play and the media they consume — and with good reason.

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May 22, 2023

Media360: 84% of Gamers Play on A Mobile Device, Activision Blizzard Says

Advertisers should think of gaming as a series of media opportunities, the brand claims.

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Jonathan Stringfield

Jonathan Stringfield

April 15, 2023

The Gamification of Work and Reality: How Gaming Has Moved Beyond Leisure

As a society, we have had a long, strange relationship with video games. At times they are how we learn about new technologies like the computer or television; at others, they’ve been seen as the source of corruption for our youths or an addiction on par with banned substances.

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April 14, 2023

Here are 5 Reasons Why Gaming IP is Hollywood’s Next Big Money Spinner

The stunning success of the “Super Mario Bros. Movie” shows that video game intellectual properties are ripe for film and television adaptation. If the last 10 years were the decade of superhero films and comic book adaptations, the next decade might very well become Hollywood’s video game era.

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March 22, 2023

IAB PlayFronts 2023 Recap

On March 8 and 9, 2023, gaming and advertising leaders convened for the second annual IAB Playfronts – a marketplace dedicated to advertising and partnership opportunities in the gaming industry.

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March 15, 2023

Campaign Gaming Summit: Advertisers Are Ignoring 'Older' Gamers at Their Peril

Advertisers are not paying attention to the “demographic disruption” in the gaming industry, an Omnicom leader has claimed, and are failing to reach the growing generation of "older" gamers.

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March 14, 2023

Activision Blizzard Wants to Erase the Gaming Boundaries

If there’s an easy entry point for marketers to crack gaming, it’s usually through mobile games.

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March 14, 2023

Billions Of People Play Games – Yet Marketers Still Aren’t Spending

Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype.

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March 10, 2023

In Adland, the Pace of Change can be Glacial - IAB PlayFronts 2023

Yesterday marked the second and last day of the Interactive Advertising Bureau’s 2023 PlayFronts conference. The event was full of buzz about the ad opportunities present in video games — but it also showed just how glacial the pace of both technological and cultural advancements can be in the advertising industry, particularly when it comes to gaming.

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January 25, 2023

Activision Blizzard’s Head of Business Marketing’s Top 5 Predictions for 2023

As marketers wake up to the fact gaming isn’t to be ignored, Jonathan Stringfield outlines how the space will evolve this year and where attention needs to be directed.

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January 11, 2023

Ad Age Next: CMO 2022 Recap

Learn about the social impact of gaming, how consumers are oriented around the channel, and the vast opportunity for advertisers to engage.

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December 29, 2022

How the Designers of Candy Crush Maintain the Balance Between Monetization and Fun

For over a decade, leading mobile game Candy Crush has threaded the needle between monetization and fun. As the game turns 10, its developers are experimenting with new ways to turn it into potential revenue or advertising inventory — but they have to tread lightly to avoid upsetting this delicate balance.

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Jonathan Stringfield

Jonathan Stringfield

December 22, 2022

Video Games Are Dominating Hollywood and Changing Viewing Habits Forever

How entertainment companies are gaming the silver and streaming screens.

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December 16, 2022

Prada’s Candy Crush Fragrance Campaign Drives Sales Bounce, 1,800% Traffic Growth

For Prada Beauty’s foray into the casual gaming space via a new Candy Crush campaign, the results have been sweet.

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December 14, 2022

How Gaming is The Ultimate Social Connector

At Ad Age Next: CMO, Activision Blizzard Media's VP of global business research and marketing, Jonathan Stringfield, weighed in on the current state of gaming, its inherent social nature and the opportunity for brands to tap into advertising's premier social channel.

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December 02, 2022

Get in the Game, with Jonathan Stringfield of Activision Blizzard

PODCAST: One of the biggest blind spots in the entire marketing universe is the opportunity presented by gaming, which, in 2021, was a $180 billion industry. Why are marketers so sheepish to enter the gaming space?

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November 18, 2022

How—And Why—Candy Crush is in The Midst Of A 10th Anniversary Brand Refresh

This week marks the 10th anniversary of the release of Candy Crush, the world’s most popular mobile game.

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November 14, 2022

IAB UK Gaming Upfronts 2022 Recap

Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.

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October 10, 2022

The Interactive Advertising Format That Is Winning Over Audiences

Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.

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August 24, 2022

Understanding What Motivates the Gaming Audience

As brands look to understand how to best reach and engage with gamers, they need to start by understanding the different types of gamers that exist and what motivates them.

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August 16, 2022

The Rise of Female Gamers and What It Means for the Ads Industry

While awareness of the diversity of gamers is increasing, there remains an opportunity to understand better the full depth of female gamers, including their behaviors, motivations, and habits.

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July 26, 2022

Discovering the Effectiveness of In-Game Advertising

Unlike traditional advertising, in-game advertising allows marketers to reach their audiences where they are most engaged and active, making it a more dynamic and flexible form of marketing.

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July 20, 2022

What Sets Gamers Apart From Everyone Else?

How gamers treat the games they love is how they often treat their real lives — with a level of dedication, passion, and a sense of community.

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June 13, 2022

The NDA Gaming Roundtable part 2: do gaming environments measure up for advertisers?

How important a factor is ‘measurement’ in attracting more marketing revenues into the gaming space? Will the loss of third-party cookies and personal IDs impact gaming ad revenues as much as other media channels?

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June 09, 2022

The NDA Gaming Roundtable: brand advertisers need to do more to understand gaming audiences

With the original generation of console gamers now in their 50s, does the marketing industry’s conception of what a gaming audience looks like need to evolve?

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Claire Nance

Claire Nance

June 08, 2022

Gaming the Attention Economy: how gaming has changed entertainment consumption habits

Today’s audiences are consuming content, especially gaming, throughout the day across multiple devices at a time, with the second screen increasingly acting as a focal point for attention.

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May 03, 2022

Why Is Everyone Suddenly Talking About In-Game Advertising?

The short version, the more media buyers learn about the gaming audience and their entertainment consumption habits, the more essential gamers become to media spending ROI. The long version, it’s complicated.

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April 22, 2022

Companies Try to Sell Videogaming as the Next Big Advertising Channel

Investors are funneling money into companies looking to turn videogames into a marketing platform that can compete with television commercials and online ads.

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April 13, 2022

IAB PlayFronts 2022 Recap

The gaming industry celebrated an incredible milestone when the IAB PlayFronts, an annual marketplace dedicated to advertising and partnership opportunities, kicked off its inaugural in-game advertising event on April 5, 2022.

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April 08, 2022

The Gaming Industry Wants Advertisers To Take It Seriously

Turns out, gamers aren’t just dudes in their parents’ basement. While crass—and frankly just as insulting in 2022 as it would have been 2012—it’s a myth the gaming industry tried to dispel in a formal pitch to advertisers this week.

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April 08, 2022

Crushing It: Lessons in Gaming Activations from Ten Years of Candy Crush

As the iconic mobile game turns ten and launches a nifty new Sonic the Hedgehog tie-in, Jennifer Sharp, vice president of mobile partnerships, Activision Blizzard King, tells Laura Swinton what Candy Crush can teach us about impactful gaming partnerships.

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April 07, 2022

IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up

Gaming has arrived as both a pillar of popular culture and source of advertising inventory, but some brands and agencies still struggle to grasp the value of this new medium.

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March 29, 2022

Sonic the Hedgehog Teams With Candy Crush to Promote Movie Sequel

With the imminent release of the sequel to surprise hit movie Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga.

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Jonathan Stringfield

Jonathan Stringfield

January 11, 2022

Marketing 3.0: Getting Ahead of the Metaverse

The evolution of the web is of great importance to the advertising industry. The dawn of its latest iteration, known as “web3.0,” via related components such as the “metaverse,” have become a heated discussion in the marketing community.

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December 07, 2021

Predictions 2022: Mobile & In-Game

Industry experts give their thoughts on what next year looks like for Mobile and In-Game.

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Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

October 31, 2021

A Break in the Natural Order of Media

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Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

October 28, 2021

The Legacy of 2020 on Media Habits: The Second Screen

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Claire Nance, Head of Global Communications & Marketing Strategy

Claire Nance, Head of Global Communications & Marketing Strategy

May 25, 2021

First-Gen Gamers: Millennials Take Center Stage

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Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

May 02, 2021

Gaming (And Marketing) On Easy Mode

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Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

March 29, 2021

Advertising Going Back For The Future: The Upside Of A Post-IDFA World

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Claire Nance, Head of Marketing Communications

Claire Nance, Head of Marketing Communications

March 04, 2021

Welcome To The Era Of Mobile-First Gaming

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Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

January 27, 2021

The Gaming Audience Is More Diverse Than You Think

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Zachary Heinemann, Head of Quantitative Research

Zachary Heinemann, Head of Quantitative Research

January 13, 2021

In The Competition Between Esports And Traditional Sports, The Winner Is Clear

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Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

January 12, 2021

Gaming In 2021: What’s Old Is New Again

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Jan Bojko, Head of Market Research

Jan Bojko, Head of Market Research

November 16, 2020

Level Up: How Video Games Conquered The World

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Jan Bojko, Head of Market Research

Jan Bojko, Head of Market Research

November 04, 2020

Gamers Are Not Who You Think They Are

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Jan Bojko, Head of Market Research

Jan Bojko, Head of Market Research

September 09, 2020

How To Get In The Game – And Why You're Missing Out

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Meredith Worrilow, Director, Global Business Marketing, Measurement, and Insights

Meredith Worrilow, Director, Global Business Marketing, Measurement, and Insights

August 31, 2020

Mom's Got Game

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Zachary Heinemann, Head of Quantitative Research

Zachary Heinemann, Head of Quantitative Research

June 21, 2020

LGBTQIA Gamers Challenge the Idea of a ‘Typical’ Gamer

LGBTQIA Gamers Challenge the Idea of a ‘Typical’ Gamer

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Jan Bojko, Head of Market Research

Jan Bojko, Head of Market Research

June 15, 2020

Getting To Know Gamer Dads

Getting To Know Gamer Dads

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June 09, 2020

Activision Blizzard Knows The Video Game Industry Hasn't Done Enough To Cater To Big Brands, But Is Working To Change That

Activision Blizzard Knows The Video Game Industry Hasn't Done Enough To Cater To Big Brands, But Is Working To Change That

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May 26, 2020

The Rise Of Gaming As A Major New Media Channel

The Rise Of Gaming As A Major New Media Channel

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May 20, 2020

The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

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May 17, 2020

New Survey Reveals Majority Of Mums Play Video Games

New Survey Reveals Majority Of Mums Play Video Games

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May 11, 2020

Activision Blizzard Media: Monetization Isn’t At Odds With The In-Game Experience

Engagement with games is up during the pandemic, but it’s not only because people are looking for a way to kill time.

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May 04, 2020

Activision Blizzard Media Treats Ad Agencies To A Virtual Esports Tournament

Activision Blizzard Media Treats Ad Agencies To A Virtual Esports Tournament

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March 30, 2020

Advertising Is Coming To Video Games, And The Shift Could Happen Sooner Than Marketers Think

Advertising Is Coming To Video Games, And The Shift Could Happen Sooner Than Marketers Think

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February 02, 2020

It’s Context, Not Length, That Determines The Success Of Mobile Video

It’s Context, Not Length, That Determines The Success Of Mobile Video

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January 22, 2020

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

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December 17, 2019

Predictions 2020: In-Game Advertising

Predictions 2020: In-Game Advertising

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December 15, 2019

Activision Blizzard Media Launches Player Panel To Test Mobile Ads

Activision Blizzard Media Launches Player Panel To Test Mobile Ads

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November 03, 2019

Why Shorter Isn’t Necessarily Better With Mobile Video

Why Shorter Isn’t Necessarily Better With Mobile Video

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October 06, 2019

Activision Puts In-Game Ads On ‘Easy Mode'

Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says

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August 20, 2019

What In-Game Mobile Advertising Offers

What In-Game Mobile Advertising Offers

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July 16, 2019

Highly Social, Gender Diverse And Age Agnostic: Why Brands Must Change Their View Of Gamers

Highly Social, Gender Diverse And Age Agnostic: Why Brands Must Change Their View Of Gamers

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June 17, 2019

Activision Blizzard’s Esports Marketing Chief: We Want Brands to Help us Build Overwatch League

Activision Blizzard’s Esports Marketing Chief: We Want Brands to Help us Build Overwatch League

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June 13, 2019

Does Adland Have a Gaming Blind Spot?

Does Adland Have a Gaming Blind Spot?

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March 05, 2019

More Than 2.4 Billion People Will Play Mobile Games This Year, According To Analyst

More Than 2.4 Billion People Will Play Mobile Games This Year, According To Analyst

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March 04, 2019

Betting on Billions: Unlocking the Power of Mobile Gamers

Betting on Billions: Unlocking the Power of Mobile Gamers

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December 20, 2018

Rewarded Video: The Name Of The Game At King

Rewarded Video: The Name Of The Game At King

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The Cannes Classic - An esports tournament for the agencies

Always wanted to win a trophy at Cannes? Now’s your chance. The Cannes Classic is a winner-take-all, Call of Duty virtual esports tournament for the advertising and marketing industries.

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