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Activision Blizzard Media
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Video Advertising
CAPTIVATE AND REWARD AUDIENCES
We create user-initiated video ads that allow brands to engage and reward over 243 million players at key moments of gameplay. Use our Rewarded Video offering to drive reach and frequency or maximize engagement with innovative Interactive Video formats.
Video Advertising
Seamlessly Integrated into Gameplay
Our fans are fully immersed in our games, showing passion and engagement beyond casual check-ins. Our video ads are crafted to enhance their experience. We work closely with our game studios to seamlessly integrate ads into gameplay, rewarding players at every moment.
REWARDED VIDEO
Our 100% brand safe in-game rewarded video ad campaigns drive superior impact across the entire purchase funnel. The non-intrusive nature of the video ads, combined with desirable player rewards, yields powerful results for brands.
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96%
Completion Rate
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98%
Viewability
INTERACTIVE VIDEO ADS
Combine interactive elements with high-quality video to create impactful campaigns that deeply connect with players. Interactive Video transforms viewers into active participants through compelling storytelling and turnkey formats.
Interactive End Cards
Interactive End Cards increase audience engagement by creating a complementary interactive extension of your video creative. These come in a wide variety of creative formats which are tailored to support your campaign’s specific goal.
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6.2x
Higher clickthrough rate when added to rewarded video
Powerful Optimizations,
Premium Experiences
With Activision Blizzard Media you’ll be able to choose from a variety of offerings such as rewarded video ads, interactive experiences, and more. But no matter which path you choose, you’ll have a Player 2 alongside you from day one.
Video skins for vertical play
A Full-Screen Experience
Gaming is a full-screen, premium experience and we help brands bring that experience into their existing creative.
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End cards that inspire action
Reinforce Your Message
No matter your objective, Static End Cards help maximize your potential success.
Captions that captivate
Increase Audience Engagement
Activision Blizzard Media’s caption services are available in English, Spanish, French, Italian, and German.
Rewarded Media
Maximizing Brand Impact for Garnier Nutrisse Crème
Through high quality, opt-in Rewarded Videos, L’Oreal provided players with real value to progress their gameplay and consequently the campaign successfully achieved its objectives.
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17
%
Increase in Brand Awareness
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12
%
Increase in Ad Recall
Rewarded Media
Driving Brand Impact for Ben & Jerry’s Ice Cream Delivery Service
Through Rewarded Video ads, Ben & Jerry’s was able to reach a deeply engaged audience on a premium and brand-safe mobile platform.
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19
%
Increase in Ad Recall
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5
%
Increase in Consideration
Rewarded Media
Driving Top of Mind Awareness for the iPhone 13 Pro
Sky Mobile took advantage of Activision Blizzard Media’s rewarded mobile platform to increase top of mind awareness and association for the iPhone 13 Pro.
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22
%
Increase in Ad Recall
1.7
%
Click Through Rate
