We utilize multiple avenues of research—from surveys and audience deep dives to our exclusive King’s Council—to better understand the various video game market segments and what types of ads they’ll respond to positively.
Our deep insights pave the way to empowering better brand connections.
This report uncovers why people play video games and how gaming’s social elements heighten their feelings.
This report uncovers why people play video games and how gaming’s social elements heighten their feelings across different game modes, genres, and formats. It also explores the connections people form outside of the game, and how this further enhances the gameplay experience.
This report examines gaming’s role in daily life and its place among other popular entertainment activities. It charts both gamers' and non-gamers' entertainment habits to understand how these routines have evolved, from time of day engagement, generational influences, second screening, and ad avoidance.
This report explores the impact of the COVID-19 pandemic on entertainment consumption, including engagement with gaming. It uncovers not just how individuals’ entertainment habits changed, but why they changed.
Take a closer look at one of the most dedicated, invested, and valuable gaming generations today, in our latest research.
Their love for gaming comes from the simple enjoyment of quick, accessible word and tile-matching games. Gaming might not be their priority or identity, but their love of the game is real.
They’re all about gaming but not the gamer title. If you call them a gamer, they’ll shoo you away with one hand while getting a high score with the other.
They touch all things gaming and spend a majority of their free time learning, watching, or playing games.
They have an affinity for playing the latest and greatest games. Find them reading gaming news, watching esports, and playing the newest releases.
They play more, spend more, view more, and have deeper motivational ties to gaming content than any other gaming persona. And that’s saying something.
They dabble in non-mobile gaming platforms, but their comfort zone is in the popular mobile titles they know and love.
The picture of a gamer is outdated. The gaming audience is bigger than you realize. Read our latest research to find out why.