Advertise
With Us
Activision Blizzard Media
-
Ad Solutions
-
-
Insights
-
Advertise
With Us
-
-
Resources
-
Advertise
With Us
-
-
Advertise
With Us
Research
A Day in the Life of a Cross-Platform Player
4 minute read
Today’s players move seamlessly across screens and moments
Cross-platform players integrate play into every part of their day.
From mobile sessions during the morning commute to immersive late-night experiences on console or PC, gaming flexes to fit shifting routines, mindsets, and motivations. Research from our latest report, Gaming's Next Level: The Power of Platforms, maps a typical day in the life of a cross-platform player, offering a window into when, where, and why gameplay happens—and what that means for brands aiming to meet players in the right moments.
Advertise
With Us
Let's Start By Getting Connected
THE LATEST NEWS & CONTENT
Mobile Gaming: The Common Denominator Among All Game Players
In the increasingly diverse world of gaming, reaching unique, valuable audience segments offers a significant opportunity for brands and advertisers.
Why Multiplatform Players are More Receptive to Advertising
As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market.
IAB PlayFronts 2024 Recap
The IAB PlayFronts 2024 marked a significant milestone in the digital entertainment sphere, bringing together industry innovators to share insights and chart the future of interactive media for the third year in a row.
