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RECHERCHE
A Day in the Life of a Cross-Platform Player
4 Articles lus
Today’s players move seamlessly across screens and moments
Cross-platform players integrate play into every part of their day.
From mobile sessions during the morning commute to immersive late-night experiences on console or PC, gaming flexes to fit shifting routines, mindsets, and motivations. Research from our latest report, Gaming's Next Level: The Power of Platforms, maps a typical day in the life of a cross-platform player, offering a window into when, where, and why gameplay happens—and what that means for brands aiming to meet players in the right moments.
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Pour commencer, faisons connaissance
LES DERNIERS CONTENUS ET ACTUALITÉS
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As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market.
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