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Our Research
THE LATEST VIDEO GAME INDUSTRY LEARNINGS
We utilize multiple avenues of research—from surveys and audience deep dives to our exclusive King’s Council—to better understand the various video game market segments and what types of ads they’ll respond to positively.
In this section
Insights in focus
Our deep insights pave the way to empowering better brand connections.
Modern Gamer Personas
The picture of a gamer is outdated. The gaming audience is bigger than you realize. Read our latest research to find out why.
Growing Up Gaming: Meet the Millennial Gamers
Take a closer look at one of the most dedicated, invested, and valuable gaming generations today, in our latest research.
Gamer Persona: Super Swipers
Their love for gaming comes from the simple enjoyment of quick, accessible word and tile-matching games. Gaming might not be their priority or identity, but their love of the game is real.
Gamer Persona: Denialists
They’re all about gaming but not the gamer title. If you call them a gamer, they’ll shoo you away with one hand while getting a high score with the other.
Gamer Persona: Player Ones
They touch all things gaming and spend a majority of their free time learning, watching, or playing games.
Gamer Persona: Next Levelers
They play more, spend more, view more, and have deeper motivational ties to gaming content than any other gaming persona. And that’s saying something.
Modern Gamer Personas
The picture of a gamer is outdated. The gaming audience is bigger than you realize. Read our latest research to find out why.
Gamer Persona: Dabblers
They dabble in non-mobile gaming platforms, but their comfort zone is in the popular mobile titles they know and love.
Gamer Persona: Lifestylists
They have an affinity for playing the latest and greatest games. Find them reading gaming news, watching esports, and playing the newest releases.
