Jump to content


Gamer Persona: Super Swipers

All Research

Activision Blizzard Media

October 02, 2020

5 minute read

To better understand the gaming audience, Activision Blizzard Media conducted a quantitative study among adults over the age of 18 who played, watched, or engaged with video games at least once in the past month. The result was six distinct gamer personas based on demographics, platforms used, motivations, attitudes, and psychographics. Read about the Super Swiper persona below.


Super Swipers

Super Swipers like to play games, but they don’t want gaming to define them. Their approach to gaming is one of casual recreation, driven primarily by the fact that they’re either fairly new to the gaming scene or haven’t played consistently for a while. However, it’s this group’s quiet engagement that makes them so interesting.

Super Swipers invest more time per week with mobile games than your average gamer, with three-quarters of Super Swipers playing mobile games at least weekly. They can be found enjoying Candy Crush or Words With Friends in their leisure time after work or on weekends.

So why don’t Super Swipers identify as gamers? It’s because they don’t feel they play enough games or spend enough money to qualify. Their ideal time off is spent with loved ones, and their preferred activities are watching TV and cooking, which they do almost daily. Their lack of a deeper connection to gaming characters, events, and social features may also widen the gap between this audience’s self-identification and gaming behavior.

Super Swipers’ motivations for gaming are strongly tied to the enjoyment of gaming itself. Four out of five Super Swipers bask in the sense of achievement from overcoming in-game obstacles. Super Swipers may reject the gamer label, but they can’t reject their love of gaming.

  • 58%

    More likely than your average gamer to play word matching games

  • 50

    Average Age

  • 64%


Get the details
Learn more about brands user perception here.

Download Report


View All

Blog Post

Claire Nance, Head of Global Communications & Marketing Strategy

May 26, 2021

First-Gen Gamers: Millennials Take Center Stage

Read More

Blog Post

Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights

May 03, 2021

Gaming (And Marketing) On Easy Mode

Read More

View All

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact

Step 1 of 2

Let's start with the basics...

Step 2 of 2

Now, Tell us who you are and what you're interested in...

Your message has been sent.


Thanks for reaching out. A member of our Ad Experiences team will contact you soon.

Privacy Policy Update
We’ve updated our Privacy Policy. You can view the revised policy here. By continuing to use Activision’s websites, products or services, you acknowledge this revised Privacy Policy.