Unilever partnered with Activision Blizzard Media to drive brand impact for Ben & Jerry’s delivery service. Through eye-catching Rewarded Video ads, Ben & Jerry's was able to reach a deeply engaged audience on a premium and brand-safe mobile platform.
Drive service awareness and consideration for Ben & Jerry’s ice cream delivery service.
The campaign featured strong branding and product placement, showcasing Ben & Jerry’s product range along with its logo. The ads employed a clear call-to-action to visit Ben & Jerry’s website and order ice cream delivery within the video creative itself. Additionally, an effective sound-off strategy via text callouts helped illustrate the messaging of the ads to viewers who may have had their volume down/off. As a result, Ben & Jerry’s saw a significant impact across all metrics.
Ben & Jerry's natively integrated Rewarded Video ads were highly successful, delivering viewability and completion rates that exceeded industry norms.
The campaign successfully drove significant uplift for Ben & Jerry’s across all metrics. Ad recall impact was highly effective, resulting in strong double-digit growth.
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