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Case Study

Driving Brand Impact for Ben & Jerry’s Ice Cream Delivery Service

Unilever partnered with Activision Blizzard Media to drive brand impact for Ben & Jerry’s delivery service. Through eye-catching Rewarded Video ads, Ben & Jerry's was able to reach a deeply engaged audience on a premium and brand-safe mobile platform.

The Goal

Drive service awareness and consideration for Ben & Jerry’s ice cream delivery service.

  • Campaign Dates: December 2021
  • Creative Format: 6 and 10 Second Videos
  • Market Measured: Germany
  • Inventory: King Games

 

The Solution

The campaign featured strong branding and product placement, showcasing Ben & Jerry’s product range along with its logo. The ads employed a clear call-to-action to visit Ben & Jerry’s website and order ice cream delivery within the video creative itself. Additionally, an effective sound-off strategy via text callouts helped illustrate the messaging of the ads to viewers who may have had their volume down/off. As a result, Ben & Jerry’s saw a significant impact across all metrics.

Ben & Jerry's Rewarded Ads Campaign

The Results

Ben & Jerry's natively integrated Rewarded Video ads were highly successful, delivering viewability and completion rates that exceeded industry norms.

  • 98.5 %

    Viewability (vs. 42.4% In-App Standard)

  • 97.3 %

    Video Completion Rate (vs. 20.3% Industry Benchmark)

The Success

The campaign successfully drove significant uplift for Ben & Jerry’s across all metrics. Ad recall impact was highly effective, resulting in strong double-digit growth.

Ben & Jerry's Campaign Results Chart

"We stepped into a new channel with the Activision Blizzard Media campaign and were able to reach a new relevant and highly engaged target audience within gaming. Our expectations were more than met and especially the double-digit growth in Ad Recall showed us that the campaign did drive awareness for Ben & Jerry’s delivery."

Jennifer Moyzio

eCommerce and New Business Manager Delivery, Ben & Jerry's

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