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Success Stories
YOUR BRAND’S SUCCESS ON OUR PLATFORM
Businesses from around the world achieve real results with our games.
In this section
Success Stories
Our diverse roster of clients has found massive success with the help of our unique platform. There are multiple ways these clients have benefitted from our platform, from in-game and integrated advertising to esports marketing, but the one common thread is our unrivaled access to millions of hard-to-reach gamers.
In-game
Advertising
Advertising
Players Go All in for Pringles
Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 interactive end card on its mobile ad platform, providing real value during key moments of gameplay.
+
94
%
video completion rate
+
98
%
viewability
+
14
%
Increase in Ad Recall
+
17
%
Increase in Message Association
In-Game
Gamifying Ads for Better Brand Recall
Through eye-catching creative, Sky Q was able to effectively reach players in a premium and brand-safe environment.
+
11.5
%
Increase in Ad Recall
+
3.3
%
Increase in Awareness
In-Game
Reaching Women Thoughtfully With Rewarded Video Ads
L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser.
+
11.7
%
Increase in Ad Recall
+
8.9
%
Increase in Purchase Intent
In-Game
Optimizing Mobile Video Ads
Kimberly Clark utilized Activision Blizzard Media’s mobile platform to boost brand impact for its Andrex® campaign.
+
15
%
increase in ad recall
+
4
%
increase in awareness
In-Game
Driving Product Awareness
Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.
+
14
%
PTS AD RECALL
+
8
%
PTS AWARENESS
In-Game
Increasing Brand Recall
Mini Babybel Bio saw success across all brand impact metrics with its campaign on Activision Blizzard Media’s mobile ad platform.
+
38
%
increase in awareness
+
6
%
increase in visit intent
In-Game
Testing Ad Content
BT utilised Activision Blizzard Media’s 100% brand safe mobile platform to boost brand impact for its ‘Code a Cake’ campaign—a digital initiative that explores the world of coding.
+
40
%
pts awareness
+
14
%
pts ad recall
In-Game
Exploring Ad Effectiveness
HelloFresh paired eye-catching creative with our mobile ad platform to promote its meal kit delivery service. By leveraging an ad effectiveness study, HelloFresh was able to test the efficacy of its video ads in a 100% brand safe and choice-based environment.
+
94
%
video completion rate
+
98
%
viewability
In-Game
Players Go All in for Pringles
Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 interactive end card on its mobile ad platform, providing real value during key moments of gameplay.
+
40
%
increase in ad recall
+
9
%
increase in purchase intent
In-Game
Tapping Brand Awareness
Nestle wanted to increase both brand awareness and consideration for its new shareable pack KitKat Senses, showcasing how it brings people together.
+
7
%
increase in awareness
+
3
%
increase in consideration
In-Game
Measuring Mobile Brand Impact
We worked with N26 to test the efficacy of mobile ad video creative. The campaign ended up driving statistically significant uplift across all measures including upper funnel as well as consideration among users.
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