N26 partnered with Activision Blizzard Media to measure the brand impact of video ad exposure on its mobile ad platform. By leveraging a brand lift study, N26 was able to test the efficacy of its video creative in a premium, brand safe, choice-based environment.
Increase brand awareness of the mobile bank and its services.
Activision Blizzard Media released a series of rewarded videos across multiple markets that created an emotional connection with players during gameplay. By partnering with King Games, N26 was able to provide real value during key moments that helped players further their game progress.
Rewarded video was key in driving an effective activation for N26. The natively integrated video ads reached a highly engaged and viewable audience while delivering on all ad effectiveness measures. Additionally, the campaign exceeded Millward Brown MobileNorms.
The campaign drove statistically significant uplift across all measures including upper funnel as well as consideration among users.
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