Case Study

Measuring Mobile Brand Impact

N26 partnered with Activision Blizzard Media to measure the brand impact of video ad exposure on its mobile ad platform. By leveraging a brand lift study, N26 was able to test the efficacy of its video creative in a premium, brand safe, choice-based environment.

The Goal

Increase brand awareness of the mobile bank and its services.

  • Campaign Dates: November 2019 - December 2019
  • Markets Measured: Germany, France, Italy, Spain, Austria
  • Creative Formats: 10 Second Horizontal Videos
  • Inventory: King Games

 

The Solution

Activision Blizzard Media released a series of rewarded videos across multiple markets that created an emotional connection with players during gameplay. By partnering with King Games, N26 was able to provide real value during key moments that helped players further their game progress.

The Results

Rewarded video was key in driving an effective activation for N26. The natively integrated video ads reached a highly engaged and viewable audience while delivering on all ad effectiveness measures. Additionally, the campaign exceeded Millward Brown MobileNorms.

  • 95 %

    Video Completion Rate

  • 99.9 %

    Viewability

  • +183 %

    Brand Awareness (N26 vs. Mobile Norms)

  • +79 %

    Ad Recall (N26 vs. Mobile Norms)

The Success

The campaign drove statistically significant uplift across all measures including upper funnel as well as Consideration among users.

"Through our partnership with Activision Blizzard Media, N26 was able to reach users in a new and highly engaging format. Our brand campaign not only exceeded industry benchmarks but the results were also higher and more impactful when compared to other digital channels."

Emma O'Neil

Paid Social & Display Lead, N26

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