Kimberly Clark utilised Activision Blizzard Media’s mobile platform to boost brand impact for its Andrex® campaign. By leveraging an ad effectiveness study, Kimberly Clark was able to test the efficacy of opt-in video ads among leaned-in players within a highly premium environment.
Drive favourability and purchase intent for Andrex®.
Activision Blizzard Media served multiple, unique rewarded video ads to promote Andrex®. The vertically-oriented videos, optimised for mobile ad platforms, featured on-screen text with key messaging takeaways. Thematic consistency between creatives reinforced branding presence and recognition. As a result, the campaign saw great success in boosting impact for the toilet tissue brand.
The user-initiated rewarded video ads provided players with value during key moments of gameplay. Consequently, the Andrex® campaign outperformed industry norms on viewability and video completion rates.
The campaign was highly effective in driving lift across all three brand metrics. The strongest impact was seen in a double-digit lift for ad recall.
Learn about how we’ve helped some of our clients find success.
Kimberly Clark utilized Activision Blizzard Media’s mobile platform to boost brand impact for its Andrex® campaign.
Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.