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Case Study

Tapping Brand Awareness

The Opportunity

KitKat® UK partnered with Activision Blizzard Media to measure the brand impact of video ad exposure on its mobile ad platform and test the efficacy of custom branded creative and orientation.

Kit Kat brand video case study

The Success

The campaign was highly successful, driving significant lifts in all key brand metrics.

Kit Kat case study performance data graph

"We are thrilled to learn that custom, vertical ad creative garners unparalleled success in driving key brand metrics on the Activision Blizzard Media mobile ad platform.”

Ellie Worley

Senior Brand Manager, KitKat®

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