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Case Study

Tapping Brand Awareness

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The Opportunity

KitKat® UK partnered with Activision Blizzard Media to measure the brand impact of video ad exposure on its mobile ad platform and test the efficacy of custom branded creative and orientation.

Kit Kat brand video case study

The Success

The campaign was highly successful, driving significant lifts in all key brand metrics.

Kit Kat case study performance data graph

"We are thrilled to learn that custom, vertical ad creative garners unparalleled success in driving key brand metrics on the Activision Blizzard Media mobile ad platform.”

Ellie Worley

Senior Brand Manager, KitKat®

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Success Stories

Learn about how we’ve helped some of our clients find success.

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+
1813
%
Increase in Web Traffic
6.6
%
Click-through Rate

Integrated

40,000 Prada Samples Requested in Less Than a Day

Prada Candy partnered with Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.

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+
80
%
Increase in Ad Recall
+
20
%
Increase in Top of Mind Awarenesss

Integrated

Combining Interactive Ads with Brand Integrations for Higher Brand Awareness

Kellogg’s partnered with Activision Blizzard Media to drive brand impact for Pringles.

View Case Study

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

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abm@activision.com

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