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Exploring Ad Effectiveness

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HelloFresh paired eye-catching creative with Activision Blizzard Media’s mobile ad platform to promote its meal kit delivery service. By leveraging an ad effectiveness study, HelloFresh was able to test the efficacy of its video ads in a 100% brand safe and choice-based environment.

The Goal

Drive awareness for HelloFresh’s meal kit delivery service.

  • Campaign Dates: December 2019 - February 2020
  • Creative Format: 10 Second Videos
  • Market Measured: Germany
  • Inventory: King Games

 

The Solution

Activision Blizzard Media released vertical and horizontal rewarded videos followed by rewarded rich media with clear brand messaging that helped create awareness of HelloFresh’s product offering. By providing King gamers with real value that helped further their gameplay, HelloFresh was able to elicit positive brand associations with players.

 

HelloFresh brand video case study

The Results

Reaching a highly engaged audience, the campaign saw success across all key performance metrics, outperforming in-app and industry standards.

  • 99.9 %

    Viewability

  • 98 %

    Video Completion Rate

The Success

HelloFresh’s campaign successfully increased brand awareness for its meal kit delivery service. Ad exposure also drove a double-digit impact in ad recall.

HelloFresh case study performance data graph

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