HelloFresh paired eye-catching creative with Activision Blizzard Media’s mobile ad platform to promote its meal kit delivery service. By leveraging an ad effectiveness study, HelloFresh was able to test the efficacy of its video ads in a 100% brand safe and choice-based environment.
Drive awareness for HelloFresh’s meal kit delivery service.
Activision Blizzard Media released vertical and horizontal rewarded videos followed by rewarded rich media with clear brand messaging that helped create awareness of HelloFresh’s product offering. By providing King gamers with real value that helped further their gameplay, HelloFresh was able to elicit positive brand associations with players.
Reaching a highly engaged audience, the campaign saw success across all key performance metrics, outperforming in-app and industry standards.
HelloFresh’s campaign successfully increased brand awareness for its meal kit delivery service. Ad exposure also drove a double-digit impact in ad recall.
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