Advertise
With Us
Activision Blizzard Media
-
Ad Solutions
-
-
Insights
-
Advertise
With Us
-
-
Resources
-
Advertise
With Us
-
-
Advertise
With Us
Case Study
Testing Ad Content
BT utilised Activision Blizzard Media’s 100% brand safe mobile platform to boost brand impact for its ‘Code a Cake’ campaign—a digital initiative that explores the world of coding. Through a brand lift study, BT was able to test the effectiveness of its video ad in a premium and fully opt-in environment.
The Goal
Drive awareness and visit intent among parents for BT’s 'Code a Cake' website.
- Campaign Dates: April-May 2020
- Creative Format: 15 Second Video with End Card
- Market Measured: United Kingdom
- Inventory: King Games
The Solution
To reach its target audience of parents, BT leveraged King’s UK gamer base—40% of which have children under the age of 18. Through eye-catching rewarded videos that featured clear branding, the campaign helped BT drive brand exposure. Moreover, the inclusion of an end card provided those considering the ‘Code a Cake’ program with easy access to additional information.
The Results
The campaign's natively integrated video ad was highly successful, delivering across all key performance metrics. Additionally, the campaign had a CTR that was more than double the industry average.
-
91.7 %
Video Completion Rate
-
99.6 %
Viewability
-
0.8 %
Click-through Rate
The Success
The campaign was a huge success in promoting BT’s ‘Code a Cake’ initiative, driving statistically significant impact across both brand metrics. Ad exposure resulted in an exceptionally high lift in awareness, with a +38% point increase. Additionally, visit intent to the website increased by +6% points.
"Activision Blizzard Media played an integral role in helping us raise awareness of our ‘Code a Cake’ campaign. The rewarded video ad format was a seamless brand integration that allowed us to reach parents in new and engaging ways."
Advertise
With Us
Let's Start By Getting Connected
+
1813
%
Increase in Web Traffic
6.6
%
Click-through Rate
Integrated
40,000 Prada Samples Requested in Less Than a Day
Prada Candy partnered with Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.
+
80
%
Increase in Ad Recall
+
20
%
Increase in Top of Mind Awarenesss
Integrated
Combining Interactive Ads with Brand Integrations for Higher Brand Awareness
Kellogg’s partnered with Activision Blizzard Media to drive brand impact for Pringles.
