Case Study

Players Go All in for Pringles

Pringles partnered with Activision Blizzard Media for the launch of the highly anticipated Match 3 rewarded rich media on its mobile ad platform. Pringles was able to provide real value during key moments of gameplay in a premium, brand safe, and 100% user-initiated environment.

The Goal

Amplify Pringles’ association within gaming and increase consideration of Pringles Stackable flavours.

  • Campaign Date: February 2020
  • Creative Formats: 10 Second Videos & Match 3 IECs
  • Markets Measured: United Kingdom
  • Inventory: King Games

The Solution

This campaign utilised a series of 9 rewarded videos, each featuring different stackable flavour combinations, such as “the smoking saddle stack.”  The Match 3 end cards followed the videos, where players were greeted with a highly engaging and interactive 6X4 Pringles game screen directing them to “Match 3 items and win a booster!”.

The Results

Rewarded videos with Match 3 end cards were key in driving an effective activation for Pringles. The Match 3 end card experience emulated the gameplay of Candy Crush and created a seamless brand integration for Pringles, all while providing desirable rewards to players and helping further their game progress. As a result, the campaign delivered across all key performance metrics. Additionally, the campaign had a CTR rate that was nearly double the platform average without end cards.

  • 94.5 %

    Video Completion Rate

  • 98.4 %

    Viewability

  • 1.3 %

    Click-through Rate

The Success

The campaign drove statistically significant brand impact for Pringles, increasing ad recall and consideration and directionally moving on favourability perceptions.

"We were proud to be Activision Blizzard Media’s partner in the launch of the Match 3 End Card. This unique ad product is highly integrated into the user interface, allowing for a natural transition from gameplay to ad experiences. The rewards at the end of the videos are also a nice touch!"

Louise Murphy

Media Specialist, Pringles Europe

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