Pringles partnered with Activision Blizzard Media for the launch of the highly anticipated Match 3 rewarded rich media on its mobile ad platform. Pringles was able to provide real value during key moments of gameplay in a premium, brand safe, and 100% user-initiated environment.
Amplify Pringles’ association within gaming and increase consideration of Pringles Stackable flavours.
This campaign utilised a series of 9 rewarded videos, each featuring different stackable flavour combinations, such as “the smoking saddle stack.” The Match 3 end cards followed the videos, where players were greeted with a highly engaging and interactive 6X4 Pringles game screen directing them to “Match 3 items and win a booster!”.
Rewarded videos with Match 3 end cards were key in driving an effective activation for Pringles. The Match 3 end card experience emulated the gameplay of Candy Crush and created a seamless brand integration for Pringles, all while providing desirable rewards to players and helping further their game progress. As a result, the campaign delivered across all key performance metrics. Additionally, the campaign had a CTR rate that was nearly double the platform average without end cards.
The campaign drove statistically significant brand impact for Pringles, increasing ad recall and consideration and directionally moving on favourability perceptions.
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