Case Study

Increasing Brand Recall

Mini Babybel Bio saw success across all brand impact metrics with its campaign on Activision Blizzard Media’s mobile ad platform. Through 100% user-initiated engagement, Mini Babybel Bio was able to effectively reach King’s broad and influential fanbase.

The Goal

Drive awareness, favourability, and purchase consideration of Mini Babybel Bio.

  • Campaign Dates: September 2020
  • Creative Format: 16 Second Videos
  • Market Measured: France
  • Inventory: King Games

 

The Solution

Activision Blizzard Media released rewarded videos to promote the Mini Babybel Bio product, available as a part of McDonald’s Happy Meal. By featuring ad creative with clear branding elements and utilizing a sound-off strategy, Mini Babybel Bio was able to drive brand impact.

The Results

By providing users with rewards for watching video ads during key moments of gameplay, Mini Babybel Bio delivered on all efficacy measures. The campaign resulted in high viewability and video completion rates, outperforming industry standards.

  • 98.5 %

    Viewability

  • 87.2 %

    Completion Rate

  • 0.7 %

    Click-through Rate

The Success

The campaign drove statistically significant brand impact across the board for Mini Babybel Bio, with an especially strong double-digit lift in ad recall.

"Our partnership with Spark Foundry and Activision Blizzard Media provided a seamless brand integration for us. Their premium game environment gave us access to a highly engaged player-base, which drove strong awareness for Mini Babybel Bio."

Pauline Heitmann

Product Manager, Babybel

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