Mini Babybel Bio saw success across all brand impact metrics with its campaign on Activision Blizzard Media’s mobile ad platform. Through 100% user-initiated engagement, Mini Babybel Bio was able to effectively reach King’s broad and influential fanbase.
Drive awareness, favourability, and purchase consideration of Mini Babybel Bio.
Activision Blizzard Media released rewarded videos to promote the Mini Babybel Bio product, available as a part of McDonald’s Happy Meal. By featuring ad creative with clear branding elements and utilizing a sound-off strategy, Mini Babybel Bio was able to drive brand impact.
By providing users with rewards for watching video ads during key moments of gameplay, Mini Babybel Bio delivered on all efficacy measures. The campaign resulted in high viewability and video completion rates, outperforming industry standards.
The campaign drove statistically significant brand impact across the board for Mini Babybel Bio, with an especially strong double-digit lift in ad recall.
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