Tesco partnered with Activision Blizzard Media to amplify quality perception and incite purchase intent of their food products. Through choice-based ads, Tesco was able to effectively reach highly engaged and leaned-in players on Activision Blizzard Media’s premium and brand-safe platform.
Tesco’s holiday campaign featured strong, high-quality product placement throughout the Rewarded Video and utilized a sound-off strategy, incorporating captions where possible. Additionally, the Interactive End Card included a clear call to action, encouraging users to visit the Tesco website. Consequently, the campaign achieved its objective of increasing the quality perception and purchase intent of Tesco’s food products.
An effective holiday campaign resulted in viewability and video completion rates for Tesco that far exceeded the industry averages.
Tesco’s holiday campaign successfully drove significant impact across the board, with ad recall, in particular, seeing a strong double-digit lift.
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