Case Study

Reaching Women Thoughtfully With Rewarded Video Ads

L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser. Through a brand lift study, L’Oréal was able to measure the brand impact of its video ads in a 100% brand-safe and premium environment. 

The Goal

Drive brand awareness of L’Oréal Garnier Micellar Water among 18-44 year old females.

  • Campaign Date: December 2020
  • Creative Formats: 20 Second Videos
  • Markets Measured: United Kingdom
  • Inventory: King Games

 

The Solution

L’Oréal leveraged King’s influential, female-skewed player-base to reach its target audience—18-44 year old women. Through prominently branded rewarded video ads, the campaign helped L’Oréal boost brand impact for Garnier Micellar Water.

The Results

By serving opt-in rewarded video ads, L’Oréal provided players with real value to progress their gameplay. As a result, the campaign considerably exceeded industry norms across both viewability and video completion rates.

  • 99.8 %

    Viewability

  • 96.1 %

    Video Completion Rate

The Success

The campaign successfully increased brand awareness for Garnier Micellar Water. The rewarded video ad also resulted in double-digit lift for ad recall.

 

"Our campaign with Activision Blizzard Media smashed it on awareness and recall metrics! The premium rewarded ads are totally user-initiated, which allowed us to engage our audience in a non-disruptive way."

Daniel Lury

Programmatic Trader, L’Oréal Precision Advertising

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