Jump to content

Case Study

Reaching Women Thoughtfully With Rewarded Video Ads

L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser. Through a brand lift study, L’Oréal was able to measure the brand impact of its video ads in a 100% brand-safe and premium environment.

The Goal

Drive brand awareness of L’Oréal Garnier Micellar Water among 18-44 year old females.

  • Campaign Date: December 2020
  • Creative Formats: 20 Second Videos
  • Markets Measured: United Kingdom
  • Inventory: King Games


The Solution

L’Oréal leveraged King’s influential, female-skewed player-base to reach its target audience—18-44 year old women. Through prominently branded rewarded video ads, the campaign helped L’Oréal boost brand impact for Garnier Micellar Water.

L'ORÉAL Garnier SkinActive video case study

The Results

By serving opt-in rewarded video ads, L’Oréal provided players with real value to progress their gameplay. As a result, the campaign considerably exceeded industry norms across both viewability and video completion rates.

  • 99.8 %


  • 96.1 %

    Video Completion Rate

The Success

The campaign successfully increased brand awareness for Garnier Micellar Water. The rewarded video ad also resulted in double-digit lift for ad recall.


L'ORÉAL case study performance data graph

"Our campaign with Activision Blizzard Media smashed it on awareness and recall metrics! The premium rewarded ads are totally user-initiated, which allowed us to engage our audience in a non-disruptive way."

Daniel Lury

Programmatic Trader, L’Oréal Precision Advertising

Knowledge Share

Sign up to be notified of future content updates.

Success Stories

Learn about how we’ve helped some of our clients find success.

All Case Studies

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact

Step 1 of 2

Let's start with the basics...

Candy Crush Tiffi

Step 2 of 2

Now, Tell us who you are and what you're interested in...

Spyro the Dragon

Your message has been sent.


Thanks for reaching out. Please check your inbox for important information on our next steps.

Overwatch Starcraft

The Software License and Service Agreement will be updated. Please follow this link [https://www.activision.com/legal/ap-eula] in order to see these changes.

Privacy Policy Update
We’ve updated our Privacy Policy. You can view the revised policy here. By continuing to use Activision’s websites, products or services, you acknowledge this revised Privacy Policy.