L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser. Through a brand lift study, L’Oréal was able to measure the brand impact of its video ads in a 100% brand-safe and premium environment.
Drive brand awareness of L’Oréal Garnier Micellar Water among 18-44 year old females.
L’Oréal leveraged King’s influential, female-skewed player-base to reach its target audience—18-44 year old women. Through prominently branded rewarded video ads, the campaign helped L’Oréal boost brand impact for Garnier Micellar Water.
By serving opt-in rewarded video ads, L’Oréal provided players with real value to progress their gameplay. As a result, the campaign considerably exceeded industry norms across both viewability and video completion rates.
The campaign successfully increased brand awareness for Garnier Micellar Water. The rewarded video ad also resulted in double-digit lift for ad recall.
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