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Case Study

Reaching Women Thoughtfully With Rewarded Video Ads

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L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser. Through a brand lift study, L’Oréal was able to measure the brand impact of its video ads in a 100% brand-safe and premium environment.

The Goal

Drive brand awareness of L’Oréal Garnier Micellar Water among 18-44 year old females.

  • Campaign Date: December 2020
  • Creative Formats: 20 Second Videos
  • Markets Measured: United Kingdom
  • Inventory: King Games

 

The Solution

L’Oréal leveraged King’s influential, female-skewed player-base to reach its target audience—18-44 year old women. Through prominently branded rewarded video ads, the campaign helped L’Oréal boost brand impact for Garnier Micellar Water.

L'ORÉAL Garnier SkinActive video case study

The Results

By serving opt-in rewarded video ads, L’Oréal provided players with real value to progress their gameplay. As a result, the campaign considerably exceeded industry norms across both viewability and video completion rates.

  • 99.8 %

    Viewability

  • 96.1 %

    Video Completion Rate

The Success

The campaign successfully increased brand awareness for Garnier Micellar Water. The rewarded video ad also resulted in double-digit lift for ad recall.

 

L'ORÉAL case study performance data graph

"Our campaign with Activision Blizzard Media smashed it on awareness and recall metrics! The premium rewarded ads are totally user-initiated, which allowed us to engage our audience in a non-disruptive way."

Daniel Lury

Programmatic Trader, L’Oréal Precision Advertising

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