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Case Study

Driving Top of Mind Awareness for the iPhone 13 Pro

Sky Mobile utilized Activision Blizzard Media’s rewarded ad mobile platform to increase top-of-mind awareness and consideration for the iPhone 13 Pro. The campaign was highly successful in reaching its objectives among desirable King players in a premium, brand-safe, and 100% user-initiated environment.

The Goal

Drive top-of-mind awareness and iPhone association for Sky Mobile. 

  • Campaign Dates: September - October 2021
  • Creative Format: 15 Second Video
  • Market Measured: United Kingdom
  • Inventory: King Games

 

The Solution

The campaign featured prominent branding highlighting Sky Mobile, while also including strong iPhone branding to announce the new model’s availability and drive association. Moreover, a sound-off, friendly strategy with on-screen callouts ensured that key messaging was visually communicated to users who may have had their audio off. As a result, the campaign delivered across all measured brand metrics.

Sky Mobile Campaign

The Results

Sky Mobile’s Rewarded Video ad campaign saw Viewability and Video Completion Rates that far exceeded the industry averages. Additionally, the campaign had a click-through rate that was more than double the industry average.

  • 99.3 %

    Viewability

  • 96.8 %

    Video Completion Rate

The Success

Sky Mobile’s campaign was highly successful, driving a significant impact across the board. Ad recall saw a strong double-digit lift.

Results of Campaign Chart

"Our partnership with Activision Blizzard Media was a great success. Their premium game environment provided us access to highly engaged players, resulting in solid Ad Recall for Sky Mobile."

James Carpenter

Marketing Manager, Sky Mobile

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