Advertise
With Us
Activision Blizzard Media
-
Ad Solutions
-
-
Insights
-
Advertise
With Us
-
-
Resources
-
Advertise
With Us
-
-
Advertise
With Us
Blog
Ad Age Next: CMO 2022 Recap
2 minute read
It is no secret that the global impact of gaming is significant, and advertisers are taking notice. But what is it about the gaming channel that sets it apart from the rest? At its core, gaming is social in nature, connecting players through fandom, fostering bonds and cultivating shared experiences and a sense of community for those that play. For advertisers, this is an enormous opportunity to reach engaged consumers – ones that are not only paying attention, but welcome relevant advertising experiences within the gaming channel.
To close out 2022, Jonathan Stringfrield, VP Global Business Research & Marketing joined Ad Age’s, John Dioso at Ad Age Next: CMO for a fireside chat to discuss just this: the social impact of gaming, how consumers are oriented around the channel, and the vast opportunity for advertisers to engage.
"Understanding gaming as a channel and those who game as a consumer audience requires a fundamental reorganization of how we have a relationship with a medium" stated Stringfield when asked how audiences interact with gaming. There is only opportunity ahead for brands that choose to engage in the right way, and meet consumers where they are.
The Real Social Connector: How Gaming Drives Community, Authenticity, and Engagement, examines the power of fandom, and the unique ability to foster and enhance bonds through gameplay. By uncovering why people play and how the social elements of gaming support a sense of community, advertisers can harness new opportunities to reach interactive and engaged audiences like never before.
For more information about Activision Blizzard Media’s in-game ad experiences, click here or contact ads@activisionblizzardmedia.com to set an appointment to learn more.
Advertise
With Us
Let's Start By Getting Connected
THE LATEST NEWS & CONTENT
IAB UK Gaming Upfronts 2023 Recap
In a future-focused exploration of the gaming industry, mentions of game IP and fandom stood out at the recent IAB UK Upfronts.
Advertising Week New York 2023 Recap
The power of fandom took center stage during Advertising Week NY 2023, as brands, marketers, and gaming industry leaders came together for a compelling session led by Activision Blizzard Media on how to leverage the passion of gaming fans.
The Fandom Phenomenon: How Brands Can Harness the Passion of Gaming Fans
Your average video game enthusiast, football viewer, and rock music aficionado have more in common than you might suspect.
