Jump to content


Ad Age Next: CMO 2022 Recap

January 11, 2023

2 minute read

It is no secret that the global impact of gaming is significant, and advertisers are taking notice. But what is it about the gaming channel that sets it apart from the rest? At its core, gaming is social in nature, connecting players through fandom, fostering bonds and cultivating shared experiences and a sense of community for those that play. For advertisers, this is an enormous opportunity to reach engaged consumers – ones that are not only paying attention, but welcome relevant advertising experiences within the gaming channel. 

To close out 2022, Jonathan Stringfrield, VP Global Business Research & Marketing joined Ad Age’s, John Dioso at Ad Age Next: CMO for a fireside chat to discuss just this: the social impact of gaming, how consumers are oriented around the channel, and the vast opportunity for advertisers to engage.

"Understanding gaming as a channel and those who game as a consumer audience requires a fundamental reorganization of how we have a relationship with a medium" stated Stringfield when asked how audiences interact with gaming. There is only opportunity ahead for brands that choose to engage in the right way, and meet consumers where they are.

Ad Age CMO Next Recap with Activision Blizzard Media

The Real Social Connector: How Gaming Drives Community, Authenticity, and Engagement, examines the power of fandom, and the unique ability to foster and enhance bonds through gameplay. By uncovering why people play and how the social elements of gaming support a sense of community, advertisers can harness new opportunities to reach interactive and engaged audiences like never before.

For more information about Activision Blizzard Media’s in-game ad experiences, click here or contact ads@activisionblizzardmedia.com to set an appointment to learn more.

Knowledge Share

Sign up to be notified of future content updates.


View All

January 11, 2023

Ad Age Next: CMO 2022 Recap

Learn about the social impact of gaming, how consumers are oriented around the channel, and the vast opportunity for advertisers to engage.

Read More

November 14, 2022

IAB UK Gaming Upfronts 2022 Recap

Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.

Read More

October 10, 2022

The Interactive Advertising Format That Is Winning Over Audiences

Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.

Read More

View All

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact

Step 1 of 2

Let's start with the basics...

Crash Bandicoot

Step 2 of 2

Now, Tell us who you are and what you're interested in...

Spyro the Dragon

Your message has been sent.


Thanks for reaching out. A member of our Ad Experiences team will contact you soon.

Overwatch Starcraft

The Software License and Service Agreement will be updated. Please follow this link [https://www.activision.com/legal/ap-eula] in order to see these changes.

Privacy Policy Update
We’ve updated our Privacy Policy. You can view the revised policy here. By continuing to use Activision’s websites, products or services, you acknowledge this revised Privacy Policy.