5 minute read
At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match-3 games. For brands and marketers wanting to activate in the gaming space, the first step is understanding the audience - what motivates them, what engages them and their emotional need states.
Discover how better understanding a fan-first mindset is the key to effective and authentic engagement with gamers, including the fast-growing mobile and esports spaces, and how brands can utilize an ‘easy mode’ mindset to show up in gaming.
While awareness of the diversity of gamers is increasing, there remains an opportunity to understand better the full depth of female gamers, including their behaviors, motivations, and habits.
Unlike traditional advertising, in-game advertising allows marketers to reach their audiences where they are most engaged and active, making it a more dynamic and flexible form of marketing.