Jump to content
Clement Xue, Head of Activision Blizzard Media

Blog

Fan-First: Why The Most Important Characters In Gaming Are The Players

June 27, 2021

5 minute read

At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match-3 games. For brands and marketers wanting to activate in the gaming space, the first step is understanding the audience - what motivates them, what engages them and their emotional need states.

Discover how better understanding a fan-first mindset is the key to effective and authentic engagement with gamers, including the fast-growing mobile and esports spaces, and how brands can utilize an ‘easy mode’ mindset to show up in gaming.

Watch video: "Why the most important characters in gaming are the players"

Knowledge Share

Sign up to be notified of future content updates.

THE LATEST NEWS & CONTENT

View All

November 14, 2022

IAB UK Gaming Upfronts 2022 Recap

Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.

Read More

October 10, 2022

The Interactive Advertising Format That Is Winning Over Audiences

Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.

Read More

August 24, 2022

Understanding What Motivates the Gaming Audience

As brands look to understand how to best reach and engage with gamers, they need to start by understanding the different types of gamers that exist and what motivates them.

Read More

View All

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

Step 1 of 2

Let's start with the basics...

Crash Bandicoot

Step 2 of 2

Now, Tell us who you are and what you're interested in...

Spyro the Dragon

Your message has been sent.

WE’LL BE IN TOUCH!

Thanks for reaching out. A member of our Ad Experiences team will contact you soon.

Overwatch Starcraft

The Software License and Service Agreement will be updated. Please follow this link [https://www.activision.com/legal/ap-eula] in order to see these changes.

Privacy Policy Update
We’ve updated our Privacy Policy. You can view the revised policy here. By continuing to use Activision’s websites, products or services, you acknowledge this revised Privacy Policy.