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Clement Xue, Head of Activision Blizzard Media

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Fan-First: Why The Most Important Characters In Gaming Are The Players

June 27, 2021

5 minute read

At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match-3 games. For brands and marketers wanting to activate in the gaming space, the first step is understanding the audience - what motivates them, what engages them and their emotional need states.

Discover how better understanding a fan-first mindset is the key to effective and authentic engagement with gamers, including the fast-growing mobile and esports spaces, and how brands can utilize an ‘easy mode’ mindset to show up in gaming.

Watch video: "Why the most important characters in gaming are the players"

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