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5 minute read
At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match-3 games. For brands and marketers wanting to activate in the gaming space, the first step is understanding the audience - what motivates them, what engages them and their emotional need states.
Discover how better understanding a fan-first mindset is the key to effective and authentic engagement with gamers, including the fast-growing mobile and esports spaces, and how brands can utilize an ‘easy mode’ mindset to show up in gaming.
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Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.
Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.
As brands look to understand how to best reach and engage with gamers, they need to start by understanding the different types of gamers that exist and what motivates them.