5 minute read
When Activision Blizzard Media was looking for a way to engage with the advertising industry through a fun and engaging virtual event, it was no surprise that so many of our agency partners and friends answered the call. Or more specifically, the Call of Duty.
Activision Blizzard Media’s Virtual Agency Showdown, which saw teams from our agency partners go head-to-head in an online Call of Duty battle, encapsulated what it is that makes gaming so popular that it is enjoyed by over 2.7 billion people globally - social connection, a sense of purpose and achievement, and of course, fun.
Throughout the week, teams from rival agencies battled it out in the quest for ultimate glory, getting a small taste of the excitement and action of the professional Call of Duty League. The hits were big, the gameplay was strategic, but it was the dedication to the cause that was the biggest highlight of the tournament.
The rules of engagement:
“The livestream production and commentary was brilliant, and the overall vibe was really positive and friendly. Great fun!"
Activision Blizzard Media Virtual Agency Showdown Hall of Fame