Jump to content
Call of Duty Warzone

Blog

Answering The Call Of Duty: Virtual Agency Showdown Highlights

March 30, 2021

5 minute read

When Activision Blizzard Media was looking for a way to engage with the advertising industry through a fun and engaging virtual event, it was no surprise that so many of our agency partners and friends answered the call. Or more specifically, the Call of Duty.

Activision Blizzard Media’s Virtual Agency Showdown, which saw teams from our agency partners go head-to-head in an online Call of Duty battle, encapsulated what it is that makes gaming so popular that it is enjoyed by over 2.7 billion people globally - social connection, a sense of purpose and achievement, and of course, fun.

Throughout the week, teams from rival agencies battled it out in the quest for ultimate glory, getting a small taste of the excitement and action of the professional Call of Duty League. The hits were big, the gameplay was strategic, but it was the dedication to the cause that was the biggest highlight of the tournament.

Activision Blizzard Media's Virtual Agency Showdown Highlights

The rules of engagement:

  • 16 teams faced off in a series of 3v3 Call of Duty: Black Ops Cold War Search and Destroy matches
  • In Search and Destroy, your goal depends on whether you are an attacker or a defender:
    • Attackers
      • eliminate all of the opposing team or plant a bomb on one of two sites on the map and make sure the bomb goes off
    • Defenders
      • eliminate all of the opposing team or defuse a bomb that has been planted on one of two sites on the map
  • Win six Search and Destroy matches and you’ve won a round. Win two out of three rounds and you’ve won your bracket and made it to the next stage.
  • This continues until only two teams are left standing, with the winner of the final crowned the ultimate Agency Showdown champion.

“The livestream production and commentary was brilliant, and the overall vibe was really positive and friendly. Great fun!"

Activision Blizzard Media Virtual Agency Showdown Hall of Fame

2020

  • Virtual Agency Showdown #1 (US) Champion -  W Key United (Zero Code - Omnicom)
  • Virtual Agency Showdown #2 (US) Champion - The Off Patents (Carat)

 

2021

  • Virtual Agency Showdown #3 (UK) Champion - Bojo’s Lasagne (OMD UK)
  • Virtual Agency Showdown #4 (US) Champion - The Kings of It (TKOi - OMD)

Knowledge Share

Sign up to be notified of future content updates.

THE LATEST NEWS & CONTENT

View All

January 11, 2023

Ad Age Next: CMO 2022 Recap

Learn about the social impact of gaming, how consumers are oriented around the channel, and the vast opportunity for advertisers to engage.

Read More

November 14, 2022

IAB UK Gaming Upfronts 2022 Recap

Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.

Read More

October 10, 2022

The Interactive Advertising Format That Is Winning Over Audiences

Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.

Read More

View All

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

Step 1 of 2

Let's start with the basics...

Crash Bandicoot

Step 2 of 2

Now, Tell us who you are and what you're interested in...

Spyro the Dragon

Your message has been sent.

WE’LL BE IN TOUCH!

Thanks for reaching out. A member of our Ad Experiences team will contact you soon.

Overwatch Starcraft

The Software License and Service Agreement will be updated. Please follow this link [https://www.activision.com/legal/ap-eula] in order to see these changes.

Privacy Policy Update
We’ve updated our Privacy Policy. You can view the revised policy here. By continuing to use Activision’s websites, products or services, you acknowledge this revised Privacy Policy.