Advertise
With Us
Activision Blizzard Media
-
Ad Solutions
-
-
Insights
-
Advertise
With Us
-
-
Resources
-
Advertise
With Us
-
-
Advertise
With Us
Blog
Connected Brand Experiences in Gaming: Activision Blizzard Media x Assembly
0 minute read
What was once seen as a novelty or innovation play has now become a mainstay in omnichannel strategies. And with that comes a new imperative: understand gaming not as a siloed tactic, but as a connected experience that spans mobile, console, and beyond.
For brands looking to future-proof their media strategies, this conversation offers a compelling look into why gaming isn’t just part of the culture—it is the culture.
Activision Blizzard Media Head of Gaming Business Success Strategy, Claire Nance, and Microsoft Advertising VP of Global Business and Revenue Planning, Jonathan Stringfield, joined Assembly’s Tyler Goldberg for a wide-ranging conversation on the evolving role of gaming in modern media plans.
Watch the full session below to hear how Claire and Jonathan see the future of brand integration in gaming.
Watch the Video on YouTube
Brief Summary
As Claire explained, brands are beginning to recognize the ubiquity and diversity of gamers—spanning demographics, platforms, and play styles.
Jonathan expanded on how technological advances, such as programmatic ad delivery and content moderation controls, have made gaming one of the safest and most versatile environments for advertisers. But success, he noted, isn’t about simply checking the “gaming” box. It requires alignment between message, audience, and the unique mechanics of gameplay.
The discussion also tackled the critical importance of format design. Claire shared insights into what makes mobile ad formats—like Rewarded Video—effective, and why players respond positively to opt-in, value-exchange experiences. Both speakers emphasized the need for brand activations to feel native, seamless, and additive to gameplay—not disruptive.
Other topics included brand suitability vs. safety, cross-platform audience strategies, and the power of gaming fandom and nostalgia. The takeaway? Brands that approach gaming with strategic intention—not just opportunism—stand to gain the most.
Advertise
With Us
Let's Start By Getting Connected
THE LATEST NEWS & CONTENT
Mobile Gaming: The Common Denominator Among All Game Players
In the increasingly diverse world of gaming, reaching unique, valuable audience segments offers a significant opportunity for brands and advertisers.
Why Multiplatform Players are More Receptive to Advertising
As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market.
IAB PlayFronts 2024 Recap
The IAB PlayFronts 2024 marked a significant milestone in the digital entertainment sphere, bringing together industry innovators to share insights and chart the future of interactive media for the third year in a row.
