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Connected Brand Experiences in Gaming: Activision Blizzard Media x Assembly
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What was once seen as a novelty or innovation play has now become a mainstay in omnichannel strategies. And with that comes a new imperative: understand gaming not as a siloed tactic, but as a connected experience that spans mobile, console, and beyond.
For brands looking to future-proof their media strategies, this conversation offers a compelling look into why gaming isn’t just part of the culture—it is the culture.
Activision Blizzard Media Head of Gaming Business Success Strategy, Claire Nance, and Microsoft Advertising VP of Global Business and Revenue Planning, Jonathan Stringfield, joined Assembly’s Tyler Goldberg for a wide-ranging conversation on the evolving role of gaming in modern media plans.
Watch the full session below to hear how Claire and Jonathan see the future of brand integration in gaming.
Watch the Video on YouTube
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