Pubblicizza
con noi
Activision Blizzard Media
-
Tipi di annunci
-
-
Approfondimenti
-
Pubblicizza
con noi
-
-
Risorse
-
Pubblicizza
con noi
-
-
Pubblicizza
con noi
Blog
Connected Brand Experiences in Gaming: Activision Blizzard Media x Assembly
.png)
0 Minuti di lettura
What was once seen as a novelty or innovation play has now become a mainstay in omnichannel strategies. And with that comes a new imperative: understand gaming not as a siloed tactic, but as a connected experience that spans mobile, console, and beyond.
For brands looking to future-proof their media strategies, this conversation offers a compelling look into why gaming isn’t just part of the culture—it is the culture.
Activision Blizzard Media Head of Gaming Business Success Strategy, Claire Nance, and Microsoft Advertising VP of Global Business and Revenue Planning, Jonathan Stringfield, joined Assembly’s Tyler Goldberg for a wide-ranging conversation on the evolving role of gaming in modern media plans.
Watch the full session below to hear how Claire and Jonathan see the future of brand integration in gaming.
Watch the Video on YouTube
Pubblicizza
con noi
Iniziamo dai contatti
LE NOVITÀ E CONTENUTI PIÙ RECENTI
Mobile Gaming: The Common Denominator Among All Game Players
In the increasingly diverse world of gaming, reaching unique, valuable audience segments offers a significant opportunity for brands and advertisers.
Why Multiplatform Players are More Receptive to Advertising
As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market.
IAB PlayFronts 2024 Recap
The IAB PlayFronts 2024 marked a significant milestone in the digital entertainment sphere, bringing together industry innovators to share insights and chart the future of interactive media for the third year in a row.
