5 minute read
More people are engaging with gaming than ever before, but it’s far from just head-set wearing teenagers who are playing and watching. Making up a significant proportion of the gaming audience are gamer parents - moms and dads who love video games and esports. Whether gaming provides them with a moment to themselves, or is a shared experience they enjoy playing and watching with their family, gamer moms and dads show high engagement with gaming across all types of gaming platforms.
With strong purchasing power and household decision-making, gamer moms and dads represent a highly valuable audience for brands. Learn more about how gamer parents, many of whom grew up gaming, are changing the game when it comes to gaming audiences.
Learn about the social impact of gaming, how consumers are oriented around the channel, and the vast opportunity for advertisers to engage.
Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.
Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.