Advertise
With Us
Blog
Gamer Moms And Dads Are Changing The Game
5 minute read
More people are engaging with gaming than ever before, but it’s far from just head-set wearing teenagers who are playing and watching. Making up a significant proportion of the gaming audience are gamer parents - moms and dads who love video games and esports. Whether gaming provides them with a moment to themselves, or is a shared experience they enjoy playing and watching with their family, gamer moms and dads show high engagement with gaming across all types of gaming platforms.
With strong purchasing power and household decision-making, gamer moms and dads represent a highly valuable audience for brands. Learn more about how gamer parents, many of whom grew up gaming, are changing the game when it comes to gaming audiences.
Advertise
With Us
Let's Start By Getting Connected
THE LATEST NEWS & CONTENT
Understanding What Motivates the Gaming Audience
As brands look to understand how to best reach and engage with gamers, they need to start by understanding the different types of gamers that exist and what motivates them.
The Rise of Female Gamers and What It Means for the Ads Industry
While awareness of the diversity of gamers is increasing, there remains an opportunity to understand better the full depth of female gamers, including their behaviors, motivations, and habits.
Discovering the Effectiveness of In-Game Advertising
Unlike traditional advertising, in-game advertising allows marketers to reach their audiences where they are most engaged and active, making it a more dynamic and flexible form of marketing.
