5 minute read
More people are engaging with gaming than ever before, but it’s far from just head-set wearing teenagers who are playing and watching. Making up a significant proportion of the gaming audience are gamer parents - moms and dads who love video games and esports. Whether gaming provides them with a moment to themselves, or is a shared experience they enjoy playing and watching with their family, gamer moms and dads show high engagement with gaming across all types of gaming platforms.
With strong purchasing power and household decision-making, gamer moms and dads represent a highly valuable audience for brands. Learn more about how gamer parents, many of whom grew up gaming, are changing the game when it comes to gaming audiences.
While awareness of the diversity of gamers is increasing, there remains an opportunity to understand better the full depth of female gamers, including their behaviors, motivations, and habits.
Unlike traditional advertising, in-game advertising allows marketers to reach their audiences where they are most engaged and active, making it a more dynamic and flexible form of marketing.