Always wanted to win a trophy at Cannes? Now’s your chance.
The Cannes Classic is a winner-take-all, Call of Duty: Black Ops Cold War virtual esports tournament for the advertising and marketing industries. Teams of 3 will go head-to-head with the action kicking off on June 21. Registration is open to all (not just Cannes Lions attendees) and closes on June 11. We’ll be live streaming all the action on Youtube, so you can share your matches with friends and family.
Now is the time to send a ping to your team and gather your Call of Duty aficionados. (Our research shows, you don’t always know who the gamers are until you ask.) Not only will you get to experience a day-in-the-life of a professional gamer, if your team wins, you’ll also walk away with delegate passes to next year’s in-person Cannes Lions Festival, a year-long LIONS membership, customized team jerseys, and an iconic trophy.
Don’t miss a minute of the action, subscribe to our YouTube channel.
Planning on attending Cannes Lions Live? Be sure to check out the Activision Blizzard Media content hub for the latest gamer research and insights.
Activision Blizzard Media
While awareness of the diversity of gamers is increasing, there remains an opportunity to understand better the full depth of female gamers, including their behaviors, motivations, and habits.
Unlike traditional advertising, in-game advertising allows marketers to reach their audiences where they are most engaged and active, making it a more dynamic and flexible form of marketing.