Always wanted to win a trophy at Cannes? Now’s your chance.
The Cannes Classic is a winner-take-all, Call of Duty: Black Ops Cold War virtual esports tournament for the advertising and marketing industries. Teams of 3 will go head-to-head with the action kicking off on June 21. Registration is open to all (not just Cannes Lions attendees) and closes on June 11. We’ll be live streaming all the action on Youtube, so you can share your matches with friends and family.
Now is the time to send a ping to your team and gather your Call of Duty aficionados. (Our research shows, you don’t always know who the gamers are until you ask.) Not only will you get to experience a day-in-the-life of a professional gamer, if your team wins, you’ll also walk away with delegate passes to next year’s in-person Cannes Lions Festival, a year-long LIONS membership, customized team jerseys, and an iconic trophy.
Don’t miss a minute of the action, subscribe to our YouTube channel.
Planning on attending Cannes Lions Live? Be sure to check out the Activision Blizzard Media content hub for the latest gamer research and insights.
Activision Blizzard Media
To stand out among mobile gamers, advertising needs to successfully replicate the satisfaction and immersion that players have come to expect from their gaming experiences. In response, advertising strategies have evolved beyond traditional methods, leading to significant opportunities for brands who understand the expectations of mobile gaming audiences.
The success of mobile gaming ad campaigns hinges on partnering with a reputable game studio and meeting players' expectations for premium ad formats. But not all games or studios are created equal. Players consider graphic quality, enjoyment, and challenge when choosing a premium mobile game, with thoughts on the accompanying ads also influencing their choice.
Activision Blizzard Media recently presented our newest research, Premium By Design, to our advertising industry colleagues at Advertising Week Europe and Campaign UK’s Media360 event. There, we took to the stage to further educate advertisers and brands on the power of gaming in reaching engaged audiences.