10 minute read
In 2020 as the world changed, so too did our entertainment habits. Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games and esports. But far from being a new phenomenon, gaming has been steadily on the rise for years.
How has the pandemic impacted entertainment consumption habits, including engagement with gaming? And what will be the impact of these changed behaviors and emotional connections long term? Discover what entertainment and gaming habits will look like in a post-pandemic world.
Gaming has proven to be an incredible platform for premium audience engagement and immersive advertising.
Call of Duty (COD) has been a trailblazer in the gaming industry since its inception in 2003. With regular releases and updates since, it has consistently dominated the market, making it a perennial favorite among dedicated gamers—so much so that our research shows 18% of all gamers are COD players.