10 minute read
In 2020 as the world changed, so too did our entertainment habits. Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games and esports. But far from being a new phenomenon, gaming has been steadily on the rise for years.
How has the pandemic impacted entertainment consumption habits, including engagement with gaming? And what will be the impact of these changed behaviors and emotional connections long term? Discover what entertainment and gaming habits will look like in a post-pandemic world.
Learn about the social impact of gaming, how consumers are oriented around the channel, and the vast opportunity for advertisers to engage.
Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.
Unlike a traditional static or interactive video ad type, Playables allow users to interact with the brand directly in a fun and immersive way that helps drive awareness and brand recall.