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Storie di successo
IL SUCCESSO DEL TUO MARCHIO SULLA NOSTRA PIATTAFORMA
Business da tutto il mondo ottengono risultati prestigiosi e tangibili con i nostri giochi.
In questa sezione
Storie di successo
Scopri come abbiamo aiutato alcuni dei nostri clienti a raggiungere il successo.
In-game
Advertising
Advertising
Players Go All in for Pringles
Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 interactive end card on its mobile ad platform, providing real value during key moments of gameplay.
+
94
%
video completion rate
+
98
%
viewability
+
14
%
Increase in Ad Recall
+
17
%
Increase in Message Association
In gioco
Gamifying Ads for Better Brand Recall
Through eye-catching creative, Sky Q was able to effectively reach players in a premium and brand-safe environment.
+
11.5
%
Increase in Ad Recall
+
3.3
%
Increase in Awareness
In gioco
Reaching Women Thoughtfully With Rewarded Video Ads
L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser.
+
11.7
%
Increase in Ad Recall
+
8.9
%
Increase in Purchase Intent
In gioco
Optimizing Mobile Video Ads
Kimberly Clark utilized Activision Blizzard Media’s mobile platform to boost brand impact for its Andrex® campaign.
+
15
%
increase in ad recall
+
4
%
increase in awareness
In gioco
Driving Product Awareness
Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.
+
14
%
PTS AD RECALL
+
8
%
PTS AWARENESS
In gioco
Increasing Brand Recall
Mini Babybel Bio saw success across all brand impact metrics with its campaign on Activision Blizzard Media’s mobile ad platform.
+
38
%
increase in awareness
+
6
%
increase in visit intent
In gioco
Testing Ad Content
BT utilised Activision Blizzard Media’s 100% brand safe mobile platform to boost brand impact for its ‘Code a Cake’ campaign—a digital initiative that explores the world of coding.
+
40
%
pts awareness
+
14
%
pts ad recall
In gioco
Exploring Ad Effectiveness
HelloFresh paired eye-catching creative with our mobile ad platform to promote its meal kit delivery service. By leveraging an ad effectiveness study, HelloFresh was able to test the efficacy of its video ads in a 100% brand safe and choice-based environment.
+
94
%
video completion rate
+
98
%
viewability
In gioco
Players Go All in for Pringles
Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 interactive end card on its mobile ad platform, providing real value during key moments of gameplay.
+
40
%
increase in ad recall
+
9
%
increase in purchase intent
In gioco
Tapping Brand Awareness
Nestle wanted to increase both brand awareness and consideration for its new shareable pack KitKat Senses, showcasing how it brings people together.
+
7
%
increase in awareness
+
3
%
increase in consideration
In gioco
Measuring Mobile Brand Impact
We worked with N26 to test the efficacy of mobile ad video creative. The campaign ended up driving statistically significant uplift across all measures including upper funnel as well as consideration among users.
